Bert Loeschner is Adding Life to the Classic Monobloc Chair
Janelle Savel — February 26, 2014 — Art & Design
References: bertloeschner & mocoloco
The iconic monobloc chair is getting a makeover with Bert Loeschner's art project and is encompassing more humanistic qualities.
Loeschner uses the garden chair as the subject of his projects, and casts them in rather unusual scenes -- particularly the one reliving himself over the sewer.
Loeschner says, "The contrast between the design and the popularity of this chair leads to questions about the value of innovation, aesthetics and functionality in our way of consuming. The function of a chair is way more than sitting. It also exists to represent, present, communicate, protect, assist, to confine and so on..."
His work is humorous, depicting emotion characters with their "arms" around each other, or playful swinging chairs. This project makes the viewer regard these typical chairs as less than garden furniture and more like sensitive anthropomorphic objects.
In the end, his work serves to inject a little humor -- an emotional touch -- into the humble and most ordinary.
Loeschner uses the garden chair as the subject of his projects, and casts them in rather unusual scenes -- particularly the one reliving himself over the sewer.
Loeschner says, "The contrast between the design and the popularity of this chair leads to questions about the value of innovation, aesthetics and functionality in our way of consuming. The function of a chair is way more than sitting. It also exists to represent, present, communicate, protect, assist, to confine and so on..."
His work is humorous, depicting emotion characters with their "arms" around each other, or playful swinging chairs. This project makes the viewer regard these typical chairs as less than garden furniture and more like sensitive anthropomorphic objects.
In the end, his work serves to inject a little humor -- an emotional touch -- into the humble and most ordinary.
Trend Themes
1. Anthropomorphic Furniture - Designing furniture that takes on humanistic qualities to give emotional value to everyday objects.
2. Humoristic Design - Infusing humor into the design process to create emotional connections with consumers.
3. Re-imagining Classic Designs - Taking traditional designs and updating them with new interpretations and functionalities.
Industry Implications
1. Furniture Design - There is a need to explore the emotional value that furniture can bring to everyday life.
2. Outdoor Living - Using design to elevate outdoor furniture to a higher level, creating a greater connection to nature and personal experience.
3. Marketing - Humoristic design can be employed in marketing to bring a new and unique approach to a product, generating interest and consumer engagement.
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