The New Vans 'Mono Python' Collection was Made with WTAPS' Help
Riley von Niessen — October 17, 2016 — Fashion
References: featuresneakerboutique & highsnobiety
WTAPS, a menswear label from Japan that offers some of the best in contemporary streetwear styles, joined with Vans for the 'Mono Python' collection.
Coming in sizes for men and women alike, the 'Old Skool' and 'Sk8-Hi' models that the American skate brand is well-known for are covered in a thick scaly material. This gives the sneakers further dimension, with the synthetic snakeskin helping to diversify the all-white colorways of the Mono Python collection.
The scaly texture is largely uninterrupted on the uppers, apart from Vans' branding, which decorates the sides in a minimal manner. In order to make the sneakers more comfortable for consumers over a longer period of time, Vans and WTAPS inserted an 'UltraCrush sockliner' inside as well.
Coming in sizes for men and women alike, the 'Old Skool' and 'Sk8-Hi' models that the American skate brand is well-known for are covered in a thick scaly material. This gives the sneakers further dimension, with the synthetic snakeskin helping to diversify the all-white colorways of the Mono Python collection.
The scaly texture is largely uninterrupted on the uppers, apart from Vans' branding, which decorates the sides in a minimal manner. In order to make the sneakers more comfortable for consumers over a longer period of time, Vans and WTAPS inserted an 'UltraCrush sockliner' inside as well.
Trend Themes
1. Synthetic Snakeskin Fashion - The 'Mono Python' collection by Vans and WTAPS illustrates the disruptive innovation opportunity for fashion brands to enhance classic silhouettes with synthetic snakeskin material.
2. Collaborative Collection Releases - The partnership between WTAPS and Vans on the 'Mono Python' collection demonstrates the potential for businesses to join forces and combine their unique expertise and styles into one distinctive product line.
3. Ultracomfort Sockliners - The insertion of an 'UltraCrush sockliner' by Vans and WTAPS showcases the opportunity for shoe companies to prioritize maximum comfort for long-term wear in their designs.
Industry Implications
1. Fashion - The 'Mono Python' collection by Vans and WTAPS serves as a potential inspiration for fashion brands to collaborate and innovate with alternative materials on classic clothing pieces.
2. Streetwear - WTAPS, a contemporary streetwear label, partnering with Vans for the 'Mono Python' collection, depicts the potential for streetwear brands to expand their offerings by teaming up with iconic fashion brands outside of their niche market.
3. Shoe Manufacturing - Vans and WTAPS' integration of an 'UltraCrush sockliner' demonstrates the potential for footwear companies to prioritize comfort in their designs, and offer comfortable yet stylish footwear to consumers.
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