Monica Barreneche's Ethereal Mu Bags Campaign
Marissa Brassfield — July 1, 2009 — Fashion
References: monicabarreneche & behance.net
This photo shoot by Mónica Barreneche for Mu Bags blends together several of my favorite themes. The model rocks color-popping eyeshadow in each shot that matches her equally-bright handbag; in several, she wears papercraft accessories like a giant Renaissance-era collar or an origami chrysanthemum.
Throughout the shoot, Mónica Barreneche uses white—both on the model and in the background—so that the bright makeup and Mu Bags catch the viewer's eye first. Lovely!
Implications - Consumer purchasing habits are influenced by whether or not an item allows them to express their individuality. As such, the fashion industry is introducing makeup and purse combinations that match in order to give consumers a sense of customization. Corporations in other industries can follow a similar approach and provide consumers with products that complement other goods.
Throughout the shoot, Mónica Barreneche uses white—both on the model and in the background—so that the bright makeup and Mu Bags catch the viewer's eye first. Lovely!
Implications - Consumer purchasing habits are influenced by whether or not an item allows them to express their individuality. As such, the fashion industry is introducing makeup and purse combinations that match in order to give consumers a sense of customization. Corporations in other industries can follow a similar approach and provide consumers with products that complement other goods.
Trend Themes
1. Makeup-purse Matching - The trend of matching colorful makeup to handbags for self-expression is an opportunity for cosmetic companies to collaborate with fashion brands to promote their products together.
2. Paper Art in Fashion Photography - The trend of incorporating paper art in fashion photography is an opportunity for artists to collaborate with fashion brands for campaigns that demonstrate creativity and uniqueness.
3. Monochromatic Photoshoots - The trend of using a monochromatic color palette in fashion photoshoots is an opportunity for brands to highlight their products and create a strong visual impact that resonates with viewers.
Industry Implications
1. Cosmetics - Cosmetic companies can collaborate with fashion brands to create makeup that matches the color of their handbags and accessories, allowing customers to customize their looks and express themselves.
2. Fashion - Fashion brands can incorporate paper art into their campaigns as a way to differentiate themselves and showcase their products in a creative manner.
3. Photography - Photography companies can focus on using a monochromatic color palette in their photoshoots to create stunning visuals that highlight their clients' products and services.
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