The Moncler Genius Project's Latest Drop Features Craig Green
References: store.moncler & highsnobiety
The Moncler Genius Project is specifically presented to replace "seasonal partnerships with monthly drops from designers." For the August edition, the conceptual initiative taps into British Designer Craig Green.
The silhouettes from the latest release of the Moncler Genius Project are indicative of the fashion industry's move toward puffier and oversized apparel. However, Craig Green pushes this notion with dramatically increased volumes that almost completely engulf the body. Contrary to what one might think initially, the designer outerwear meets the winter-ready standards of Moncler and is intended to be worn. For the silhouettes, Craig Green uses "only matte nylon and cotton dawns." The garments are filled with down to generate warmth for the wearer and are, thus, extremely lightweight.
Without a doubt, the latest drop from the Moncler Genius Project tests the boundaries of aesthetic, function and disproportion.
Photo Credits: Vitali Gelwich
The silhouettes from the latest release of the Moncler Genius Project are indicative of the fashion industry's move toward puffier and oversized apparel. However, Craig Green pushes this notion with dramatically increased volumes that almost completely engulf the body. Contrary to what one might think initially, the designer outerwear meets the winter-ready standards of Moncler and is intended to be worn. For the silhouettes, Craig Green uses "only matte nylon and cotton dawns." The garments are filled with down to generate warmth for the wearer and are, thus, extremely lightweight.
Without a doubt, the latest drop from the Moncler Genius Project tests the boundaries of aesthetic, function and disproportion.
Photo Credits: Vitali Gelwich
Trend Themes
1. Puffy Oversized Apparel - The fashion industry is moving towards puffier and oversized apparel, creating opportunities for designers to push the boundaries of aesthetic and function.
2. Monthly Drops From Designers - The Moncler Genius Project replaces seasonal partnerships with monthly drops from designers, offering a disruptive opportunity for fashion brands to release new collections more frequently.
3. Dramatically Increased Volumes - Designers like Craig Green are experimenting with dramatically increased volumes in outerwear, creating disruptive innovation opportunities to redefine the concept of silhouette and proportion in the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry can explore the trend of puffy oversized apparel and take advantage of the disruptive innovation opportunities it presents.
2. Designer Outerwear - The designer outerwear industry can adopt the concept of dramatically increased volumes in garments to create unique and attention-grabbing collections.
3. Monthly Fashion Drops - The concept of monthly drops from designers offers the fashion industry an opportunity to redefine traditional seasonal releases and cater to the demand for new collections more frequently.
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