These Molson Canadian 'Plantable Coasters' are Eco-Friendly
Courtney Scharf — July 11, 2012 — Eco
References: molsoncanadian & designtaxi
As part of the beer brand's eco-friendly 'Red Leaf' campaign, these Molson Canadian 'Plantable Coasters' are being placed in specially marked boxes of the brew.
The coasters, which state their purpose and the motivation behind the endeavor, are colored with the brand's signature hues; white, red and blue. When used for their plantable purposes, and maintained properly, the coasters grow into Black Spruces. Incredibly creative, and sure to impress consumers, this is an eco-friendly promotion that is attention-grabbing based on the technology behind the product alone. A seamlessly perfect fit for Molson Canadian's push toward a more sustainable image, this is an innovation sure to inspire similar-minded brands to follow suit.
Eco-friendly, understated and well-intentioned, these coasters are bound to generate buzz and eco-credibility for the beer brand.
The coasters, which state their purpose and the motivation behind the endeavor, are colored with the brand's signature hues; white, red and blue. When used for their plantable purposes, and maintained properly, the coasters grow into Black Spruces. Incredibly creative, and sure to impress consumers, this is an eco-friendly promotion that is attention-grabbing based on the technology behind the product alone. A seamlessly perfect fit for Molson Canadian's push toward a more sustainable image, this is an innovation sure to inspire similar-minded brands to follow suit.
Eco-friendly, understated and well-intentioned, these coasters are bound to generate buzz and eco-credibility for the beer brand.
Trend Themes
1. Eco-friendly Promotions - The use of plantable coasters in a beer brand's campaign demonstrates the trend of eco-friendly promotions, providing an opportunity for other brands to incorporate sustainable initiatives into their marketing strategies.
2. Creative Branding - The use of signature-colored coasters that grow into trees showcases the trend of creative branding, offering a disruptive innovation opportunity for brands to create unique and attention-grabbing promotional products.
3. Sustainable Image Building - Utilizing eco-friendly coasters as part of a sustainability push helps build a sustainable image for brands, reflecting the trend of companies striving to be more environmentally conscious and providing an opportunity for others to enhance their own sustainable reputations.
Industry Implications
1. Beverage - The beer industry can leverage the trend of eco-friendly promotions to create innovative marketing campaigns that align with consumers' growing desire for sustainability.
2. Hospitality - Hotels and restaurants can adopt the trend of creative branding through the use of innovative promotional items like plantable coasters to enhance their guests' experiences and differentiate themselves in the market.
3. Advertising and Marketing - The advertising and marketing industry can explore the trend of sustainable image building by assisting brands in implementing eco-friendly initiatives like using plantable promotional materials to attract environmentally conscious consumers.
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