The Moleskine x Shanghai Tang Notebooks Celebrate a Historic Culture
Shiori Mine — June 9, 2012 — Art & Design
References: moleskineasia & streething
The Moleskine x Shanghai Tang notebook honors the year of the dragon with a fiery illustrated collaboration. The luxury Chinese lifestyle brand and high-end stationary producer have joined forces to create a one-of-a-kind memento.
The familiar black leather cover is stamped with a fiery ancient dragon and branded in the corner with the Chinese symbol for "long." The slithering illustration carries onto the vibrant book sleeve, which is found on all Moleskine notepads. The Eastern Asian patterns continue onto inward where oriental motifs adorn the back covers.
The growing number of brand collaborations proves sometimes two heads are better than one. Celebrate a culture full of rich history with the Moleskine x Shanghai Tang notebook. There is only one question that remains—will you choose the blue book or the red book?
The familiar black leather cover is stamped with a fiery ancient dragon and branded in the corner with the Chinese symbol for "long." The slithering illustration carries onto the vibrant book sleeve, which is found on all Moleskine notepads. The Eastern Asian patterns continue onto inward where oriental motifs adorn the back covers.
The growing number of brand collaborations proves sometimes two heads are better than one. Celebrate a culture full of rich history with the Moleskine x Shanghai Tang notebook. There is only one question that remains—will you choose the blue book or the red book?
Trend Themes
1. Luxury Collaborations - The growing number of brand collaborations proves sometimes two heads are better than one.
2. Cultural Celebrations - Celebrate a culture full of rich history with the Moleskine x Shanghai Tang notebook.
3. Eastern Asian Motifs - Oriental motifs adorn the back covers of the Moleskine x Shanghai Tang notebook.
Industry Implications
1. Luxury Goods - Luxury collaborations present disruptive innovation opportunities for the luxury goods industry.
2. Stationery - The Moleskine x Shanghai Tang notebook signifies innovation opportunities in the stationery industry through cultural collaborations.
3. Art and Design - Eastern Asian motifs in the Moleskine x Shanghai Tang notebook provide innovative possibilities in the art and design industry.
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