Moleskine Luggage Tags are Perfect for On-The-Go Writers
Michael Hines — January 11, 2012 — World
References: moleskineus & highsnobiety
The best way to spot a writer (or a wannabee writer) at the airport is by checking their luggage for Moleskine Luggage Tags. The legendary notebook company is now invading the airport with their new luggage tags inspired by their legendary notebooks.
The Moleskine Luggage Tags were designed by Giulio Iacchetti and actually look like miniature notebooks. These classy bag tags come in four bright colors: black, cerulean blue, magenta and lemon green. Whether you love notebooks and traveling or not, you have to commend Moleskine for diversifying to stay with the times. The amount of people writing in their notebooks as opposed to their laptops may be decreasing, but there will always be a marketplace for classy accessories (and notebooks).
The Moleskine Luggage Tags were designed by Giulio Iacchetti and actually look like miniature notebooks. These classy bag tags come in four bright colors: black, cerulean blue, magenta and lemon green. Whether you love notebooks and traveling or not, you have to commend Moleskine for diversifying to stay with the times. The amount of people writing in their notebooks as opposed to their laptops may be decreasing, but there will always be a marketplace for classy accessories (and notebooks).
Trend Themes
1. Notebook-inspired Bag Tags - Moleskine's notebook-inspired bag tags offer a disruptive innovation opportunity for the travel accessories industry.
2. Diversification to Stay with the Times - The move by Moleskine to diversify their product line by introducing luggage tags presents an opportunity for other stationery and writing instrument companies to expand into new markets.
3. Marketplace for Classy Accessories - The demand for classy accessories, like Moleskine's luggage tags, suggests an opportunity for luxury fashion brands to collaborate with stationery companies and create exclusive travel accessories.
Industry Implications
1. Travel Accessories - The travel accessories industry can leverage the popularity of notebook-inspired bag tags to create unique and functional products for travelers.
2. Stationery and Writing Instruments - Stationery and writing instrument companies can explore the luggage tag market and create innovative and stylish products that reflect their brand identity.
3. Luxury Fashion - Luxury fashion brands can consider partnering with stationery companies to create high-end luggage tags and accessories that cater to the discerning travelers.
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