Modus Vivendi Mixes Briefs and Culture in its New Collection
John Ibbitson — September 8, 2012 — Fashion
References: e-modusvivendi & e-modusvivendi
Perhaps no other men's underwear retailer has become known for its outrageous and sexy styles as quickly as online shop Modus Vivendi. Now, fans of the brand have even more (or less) to get excited about.
The label just released a video with a sneak peek at its upcoming 2013 collection, which promises to be one of its most racy yet. Always keeping the brand's roots in mind, the behind-the-scenes video gives an insider's look into the photoshoot behind Modus Vivendi's latest campaign, 'Retro Greece,' which celebrates the brand's heritage by being set in several unique locales around the country. However, you may just find yourself paying more attention to the risky stylings of a pair of Modus Vivendi briefs, and to the manly attributes of the models sporting them, to be bothered to notice the gorgeous settings that surround them.
The label just released a video with a sneak peek at its upcoming 2013 collection, which promises to be one of its most racy yet. Always keeping the brand's roots in mind, the behind-the-scenes video gives an insider's look into the photoshoot behind Modus Vivendi's latest campaign, 'Retro Greece,' which celebrates the brand's heritage by being set in several unique locales around the country. However, you may just find yourself paying more attention to the risky stylings of a pair of Modus Vivendi briefs, and to the manly attributes of the models sporting them, to be bothered to notice the gorgeous settings that surround them.
Trend Themes
1. Outrageous and Sexy Underwear Styles - There is a disruptive innovation opportunity in the underwear industry to create bold and provocative designs that appeal to a wider audience.
2. Celebrating Brand Heritage in Campaigns - Brands can capitalize on their heritage by creating campaigns that showcase their roots, providing a unique selling point for consumers.
3. Behind-the-scenes Sneak Peeks - Providing behind-the-scenes footage of brand photoshoots can generate excitement and engagement with consumers, offering an opportunity for brands to create a more personal connection.
Industry Implications
1. Men's Underwear Retail - There is potential for disruption and innovation in the men's underwear retail industry, with a focus on creating unique and daring designs.
2. Fashion Advertising - The fashion advertising industry has an opportunity to incorporate storytelling and heritage in campaigns to create stronger brand connections with consumers.
3. Photography and Videography - In the photography and videography industry, there is a demand for behind-the-scenes content that provides a glimpse into the creative process, allowing brands to showcase their talents and attract potential clients.
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