SparklePop's Mixers are a line of customized, easy to assemble jewelry
Ellen Smith — May 16, 2017 — Art & Design
References: kickstarter
Just a few pieces can create dozens of beautiful, customized designs with SparklePop's launch of 'Mixers,' modular jewelry that can evolve as freely as you do. As fashion progresses, styles change and new personal aesthetics are developed. The idea behind modular jewelry combats fast fashion with its ability to adapt to the changing trends.
These modular jewelry pieces can clasp nearly anywhere allowing for the consumer to create a unique, personalized design, that can be changed or updated whenever the wearer pleases. With a simple three step process, the consumer also becomes the designer, creating something that's a unique reflection of personal aesthetic.
The innovative and creative premise behind SparklePop's Mixers speak to people with a do-it-yourself mentality who value individualism and fashion.
These modular jewelry pieces can clasp nearly anywhere allowing for the consumer to create a unique, personalized design, that can be changed or updated whenever the wearer pleases. With a simple three step process, the consumer also becomes the designer, creating something that's a unique reflection of personal aesthetic.
The innovative and creative premise behind SparklePop's Mixers speak to people with a do-it-yourself mentality who value individualism and fashion.
Trend Themes
1. Modular Jewelry - The trend towards modular jewelry offers disruptive innovation opportunities for jewelry companies to offer customizable and adaptable pieces that cater to individuals' changing personal aesthetics.
2. Personalized Design - The rise in personalized design caters to the demand for individualism in fashion, offering opportunities for companies to introduce unique and customizable products like SparklePop's Mixers.
3. DIY Fashion - The trend towards DIY fashion emphasizes the appeal of hands-on creativity, presenting an opportunity for companies to offer customizable, easy-to-assemble products like modular jewelry.
Industry Implications
1. Jewelry - The jewelry industry can capitalize on the trend towards modular and personalized design by creating customizable and adaptable pieces that cater to individuals' changing personal aesthetics.
2. Fashion - The rise in personalized design and DIY fashion offers fashion companies the opportunity to introduce unique and customizable products that cater to the demand for individualism, like SparklePop's Mixers.
3. E-commerce - The trend towards customizable and personalized fashion provides an opportunity for e-commerce platforms to offer easy-to-assemble products like modular jewelry that cater to the growing demand for individualism in fashion.
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