WEJETSET
Alex Covert — August 26, 2007 — World
References: wejetset & charlesandmarie
WEJETSET is the store and voice of modern travel culture, and will be soon be opening for business. They will sell design-forward, travel-related items including luggage and apparel. The web site will feature smart, hip travel advice and information.
Implications - With the global economy we live in now, it has become more and more crucial for people, especially business-minded individuals, to embrace the modern travel culture. By recognizing this growing culture, companies can create specific products that cater to the unique needs of a jet-setter or hotel-hopper. Staying on the forefront of travel-centered items will allow a company to position themselves as a go-to source for the travel culture that will continue to grow.
Implications - With the global economy we live in now, it has become more and more crucial for people, especially business-minded individuals, to embrace the modern travel culture. By recognizing this growing culture, companies can create specific products that cater to the unique needs of a jet-setter or hotel-hopper. Staying on the forefront of travel-centered items will allow a company to position themselves as a go-to source for the travel culture that will continue to grow.
Trend Themes
1. Modern Travel Culture - The trend of modern travelers seeking design-forward, functional travel-related items and smart travel advice and information opens up opportunities for companies in the travel and fashion industries to innovate.
2. Journey-inspired Fashion - As modern travel culture becomes more significant among consumers, there is a trend emerging in fashion for journey-inspired clothing and accessories, offering disruptive innovation opportunities for fashion companies.
3. Sustainable Travel - The trend of environmentally-conscious travelers creates opportunities for companies in the travel and hospitality industries to innovate by offering sustainable and eco-friendly products and services.
Industry Implications
1. Travel Industry - The rise of modern travel culture creates opportunities for companies in the travel industry to offer unique, design-forward travel-related products and services.
2. Fashion Industry - The trend of modern travelers seeking design-forward, functional travel-related items and journey-inspired fashion creates opportunities for fashion companies to innovate and capture this market.
3. Hospitality Industry - As more consumers prioritize sustainability in travel, it creates opportunities for companies in the hospitality industry to offer eco-friendly and sustainable products and services.
2
Score
Popularity
Activity
Freshness
