Trend Hunter's Innovation eLearning Series Explores the Foodie Movement
Trend Hunter's Innovation eLearning YouTube videos discuss the Modern Foodie Movement and how food functions as a bridge to connect consumers and their favorite brands. The number of people actively pursuing new experiences in the form of exploring new meals has increased by 60%. Moreover, contrary to the millennial cliché of the gourmand, older millennials and younger Gen Xers are eager to try new things.
Regarding packaging, the Single Ingredient Insight displays alternative food goods with a single ingredient composition highlighted. Food replacements often meant to be substitutions for bread, pasta, and rice are now available with unique single-ingredient labeling.
The bulk of customers' food budgets is spent on dining at home. Therefore, this experience is about making the kitchen a place of sophistication and enjoyment for them. Through this, consumers can ensure that dining, whether at home or in a restaurant, is an experience unlike any other.
For a more detailed description of the Modern Foodie Movement, check out Trend Hunter's free 2023 Trend Report.
Image Credit: Trend Hunter
Regarding packaging, the Single Ingredient Insight displays alternative food goods with a single ingredient composition highlighted. Food replacements often meant to be substitutions for bread, pasta, and rice are now available with unique single-ingredient labeling.
The bulk of customers' food budgets is spent on dining at home. Therefore, this experience is about making the kitchen a place of sophistication and enjoyment for them. Through this, consumers can ensure that dining, whether at home or in a restaurant, is an experience unlike any other.
For a more detailed description of the Modern Foodie Movement, check out Trend Hunter's free 2023 Trend Report.
Image Credit: Trend Hunter
Trend Themes
1. Modern Foodie Movement - The foodie movement is an opportunity for brands to connect with consumers over unique food experiences.
2. Single Ingredient Labeling - Highlighting the single-ingredient composition of alternative food goods presents an opportunity for disruptive innovation in packaging and product labeling.
3. Sophisticated Home Dining - Making the kitchen a place of sophistication and enjoyment for consumers is an opportunity to differentiate and elevate the home dining experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the modern foodie movement to create new and unique food experiences for customers.
2. Packaging and Labeling - The packaging and labeling industry can capitalize on the trend towards highlighting single-ingredient compositions to create more innovative and informative packaging designs.
3. Home Appliances - The home appliance industry can innovate to create more sophisticated and enjoyable cooking experiences for consumers, especially as more customers are dining at home.
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