Modern Adventure Pairs Travelers Up with Expert Guides
Ellen Smith — November 14, 2017 — World
References: modernadventure & psfk
Modern Adventure is a new Oregon-based startup that's enabling travelers to immersive themselves in foreign countries with the help of an educated local guide.
Currently, the traveling resource has two trips in place, taking adventurous to either Scotland or Italy. While abroad in Scotland, participants will explore the historic castles scattered through the incomparable landscape, with the added benefit of enjoying the delicious whiskies the country has to offer. The journey through Italy invites travelers to explore Rome and Tuscany, sampling the amazing wine and food while taking in the sites.
Each trip is led by an expert local guide who blends excitement and adventure with education, making for an authentic travel experience that enables participants to explore places and sites that are unknown to most tourists.
Currently, the traveling resource has two trips in place, taking adventurous to either Scotland or Italy. While abroad in Scotland, participants will explore the historic castles scattered through the incomparable landscape, with the added benefit of enjoying the delicious whiskies the country has to offer. The journey through Italy invites travelers to explore Rome and Tuscany, sampling the amazing wine and food while taking in the sites.
Each trip is led by an expert local guide who blends excitement and adventure with education, making for an authentic travel experience that enables participants to explore places and sites that are unknown to most tourists.
Trend Themes
1. Authentic Local-led Trips - Travel startups are offering localized travel experiences led by knowledgeable locals
2. Education-based Travel - Travel experiences that offer knowledge exchange and education alongside adventure are growing in popularity
3. Immersive Travel - Travelers are looking for travel experiences that allow them to fully immerse themselves in local cultures and traditions
Industry Implications
1. Tourism and Travel - The tourism and travel industry can capitalize on the growing demand for localized, educational, and immersive travel experiences
2. Hospitality - The hospitality industry can offer authentic experiences by partnering with local guides and experts and creating education-based packages and services
3. Technology - Technology can enhance the personalized and localized travel experience by providing customized recommendations and itineraries based on each traveler's preferences and interests
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