The Mod by This is Ground Holds Tablets, Styluses and More
Meghan Young — June 14, 2014 — Art & Design
References: mod.thisisground & psfk
Folios of the past were good for toting around pads and pens, yet The Mod by This is Ground, a studio founded by Mike Macadaan, makes these traditional organizers much more tech-friendly. Keeping in mind the needs and wants of modern society, it features slots and straps for tablets, earphones, cords, cards, styluses and more.
Doing away with the classic three-ring design, The Mod by This is Ground boasts a seamless three-magnet spine that can hold different individual leather inserts. The customizable case is minimal and unisex, making it a perfect option for just about anyone. Macadaan says, "I’ve been testing the Mod for a few months and I’m finding that it fills the gap between a slim wallet and a backpack. Feedback from women is that it is replacing their handbag as the Mod stows all their daily items."
Doing away with the classic three-ring design, The Mod by This is Ground boasts a seamless three-magnet spine that can hold different individual leather inserts. The customizable case is minimal and unisex, making it a perfect option for just about anyone. Macadaan says, "I’ve been testing the Mod for a few months and I’m finding that it fills the gap between a slim wallet and a backpack. Feedback from women is that it is replacing their handbag as the Mod stows all their daily items."
Trend Themes
1. Tech-friendly Folios - Folios are being updated to better accomodate tech, creating opportunities for companies to design customizable, minimalistic, and gender-neutral organizers
2. Seamless Magnet Spines - Magnetic spines that can hold different inserts are becoming a trendy replacement for traditional rings, paving the way for more innovative and customizable designs
3. Multi-functional Organizers - Folios that offer slots and straps for earphones, cards, and other tech accessories are in demand, providing opportunities for companies to create more multi-functional and versatile organizers
Industry Implications
1. Technology - As technology continues to dominate modern society, there is an opportunity for companies to design products, such as tech-friendly folios, that meet the needs of consumers
2. Fashion - As more people opt for multi-functional and minimalist accessories, there is an opportunity for fashion companies to design gender-neutral and customizable folios that meet the needs of modern society
3. Retail - Customizable and versatile folios are a trend in retail, presenting an opportunity for companies to innovate with unique and practical designs that cater to modern lifestyle needs
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