Using a Stylishly Savvy Approach for Mockup Advertising 'Garden Glory'
Romina S. Cortellucci — June 16, 2012 — Marketing
References: mockup.se & dejoost.nl
The Mockup Advertising 'Garden Glory' series makes getting dirty all the more fun. The ingenius packaging concept by the Swedish advertising agency Mockup performs a transformation on the unattractive garden hose.
By completely redoing the aesthetic appeal of the hose, the company was able to elevate the garden tool's culture status. As the company says on its website they found inspiration "among the iconic bags of Hermés, Chanel and Mulberry. Making [their] own 'it-bag' out of colourful plastic and brass chains."
Using a coiled tubing, chains and seals in brass these hoses take on the appearance of a fashionable luxury good. While, the color options are playfully elegant with names like Minty Mermaid, Candy Crush and Bordeaux Baby.
Surely, these hoses are for "glamourous people with dirty nails."
By completely redoing the aesthetic appeal of the hose, the company was able to elevate the garden tool's culture status. As the company says on its website they found inspiration "among the iconic bags of Hermés, Chanel and Mulberry. Making [their] own 'it-bag' out of colourful plastic and brass chains."
Using a coiled tubing, chains and seals in brass these hoses take on the appearance of a fashionable luxury good. While, the color options are playfully elegant with names like Minty Mermaid, Candy Crush and Bordeaux Baby.
Surely, these hoses are for "glamourous people with dirty nails."
Trend Themes
1. Gardening Chic - Design garden tools and accessories with a fashion-forward flair.
2. Packaging Makeover - Revamp the appearance of traditionally unattractive products with stylish packaging concepts.
3. Mockup Marketing - Use mockups to showcase novel product designs and packaging concepts to potential customers.
Industry Implications
1. Home and Garden - Upgrade gardening tools and accessories with stylish design and elevated packaging concepts to appeal to style-conscious consumers.
2. Fashion and Beauty - Explore opportunities to apply fashionable design concepts to traditionally utilitarian products in creative ways.
3. Marketing and Advertising - Leverage mockup marketing to showcase unique product designs and packaging concepts in a way that resonates with consumers.
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