The Toys R US Mobile Wish List Helps Consumers Organize Holiday Shopping
Katherine Pendrill — November 8, 2016 — Tech
While some retailers are scaling back their Black Friday promotions, Toys R US is ramping up its efforts with an extensive holiday catalog, a charitable campaign and a new mobile wish list tool. Moreover, the store will also open on Thanksgiving Day to give customers even more time to take advantage of its many special offers.
This year's Black Friday extravaganza at Toys R US will feature the largest holiday catalog ever, with more than 900 items on offer. This includes top brands such as LEGO, Disney and Little Tikes. In order to help customers sort through all the deals, the brand is adding the holiday catalog to its mobile wish list application. This will allow customers to easily browse through all the different products and create a handy list of the items they wish to purchase. For every wish list that customers create, Toys R US will also donate $1 to the charitable organization Toys for Tots.
This year's Black Friday extravaganza at Toys R US will feature the largest holiday catalog ever, with more than 900 items on offer. This includes top brands such as LEGO, Disney and Little Tikes. In order to help customers sort through all the deals, the brand is adding the holiday catalog to its mobile wish list application. This will allow customers to easily browse through all the different products and create a handy list of the items they wish to purchase. For every wish list that customers create, Toys R US will also donate $1 to the charitable organization Toys for Tots.
Trend Themes
1. Mobile Wish List Tools - Opportunity to create mobile wish list tools that help customers organize and track their desired purchases.
2. Extensive Holiday Catalogs - Opportunity to curate extensive holiday catalogs featuring a wide range of products and brands for customers to choose from.
3. Charitable Campaigns - Opportunity to integrate charitable campaigns into holiday promotions, where a portion of purchases can be donated to a charitable organization.
Industry Implications
1. Retail - Retailers can benefit from developing mobile wish list applications and creating extensive holiday catalogs to attract customers and boost sales.
2. Toy - The toy industry can leverage mobile wish list tools and extensive holiday catalogs to enhance the shopping experience and increase customer satisfaction.
3. Charity - Charitable organizations can partner with retailers to create fundraising campaigns tied to holiday promotions, encouraging consumers to make purchases and support a cause.
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