This Chart Presents the Growing Preference of Phones for Browsing
Brian Wallace — August 9, 2012 — Tech
References: startapp
Having a mobile device is no longer a luxury, it’s a necessity. In fact, you’d almost think more people are carrying smartphones than have a landline. It appears that mobile Internet browsing is swiftly becoming the norm as well. It’s no surprise that in the world of mobile searching, a few top contenders take the lead as being the most sought-after search terms.
Facebook, Google, YouTube and Yahoo! are just a few of the leading search words. Facebook alone has over 2,500 search variations, with Malaysia and Italy using Facebook as a keyword more than two times the global average. Facebook leads drastically over other social media sites as well. For every 100 searches for Facebook, Twitter trudges sluggishly behind with only 2.52. This is followed up dismally by Pinterest with only 1.02 for every Facebook 100.
In terms of advertising, mobile searching is where it’s at. Did you know that the clickthrough rate for ads that show up in mobile search is 11.5% higher than those that are non-mobile optimized? The average response time for desktop searches is one week. Compare that to the mobile response time and there is absolutely no contest.
So regardless of your reason, be it advertising or simply to search for something, using your mobile device almost seems to be the obvious choice. Go ahead, everyone else is doing it.
Facebook, Google, YouTube and Yahoo! are just a few of the leading search words. Facebook alone has over 2,500 search variations, with Malaysia and Italy using Facebook as a keyword more than two times the global average. Facebook leads drastically over other social media sites as well. For every 100 searches for Facebook, Twitter trudges sluggishly behind with only 2.52. This is followed up dismally by Pinterest with only 1.02 for every Facebook 100.
In terms of advertising, mobile searching is where it’s at. Did you know that the clickthrough rate for ads that show up in mobile search is 11.5% higher than those that are non-mobile optimized? The average response time for desktop searches is one week. Compare that to the mobile response time and there is absolutely no contest.
So regardless of your reason, be it advertising or simply to search for something, using your mobile device almost seems to be the obvious choice. Go ahead, everyone else is doing it.
Trend Themes
1. Growing Preference of Phones for Browsing - Opportunity for companies to optimize their websites and advertising for mobile devices to capture a larger share of the growing mobile Internet browsing market.
2. Top Contenders in Mobile Searching - Disruptive innovation opportunities for search engines and social media platforms to develop strategies to compete with Facebook's dominance in search terms.
3. Higher Clickthrough Rate for Mobile Search Ads - Opportunity for businesses to invest in mobile advertising and optimize their ads for better performance and higher clickthrough rates.
Industry Implications
1. Mobile Devices - Opportunity for smartphone manufacturers to capitalize on the growing trend of mobile Internet browsing and develop devices with enhanced browsing capabilities.
2. Search Engines - Disruptive innovation opportunities for search engine companies to improve their algorithms and provide more accurate and relevant search results for mobile users.
3. Digital Advertising - Opportunity for advertisers to shift their focus to mobile advertising and develop innovative ad formats and strategies to effectively reach and engage with mobile users.
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