This Processor Uses AI to Elevate and Support Smart Car Features
Rahul Kalvapalle — April 18, 2023 — Autos
References: gizchina & corp.mediatek
MediaTek, a Taiwan-based semiconductor company that specializes in chips catering to a variety of segments ranging from wireless communications to television, is now launching headfirst into the automotive space with the launch of a high-tech mobile processor that is designed to take care of the growing technological features that are available in modern smart cars.
The 'MediaTek Dimensity Auto' functions as an all-inclusive platform that garners its functionality from the fact that it is fitted with an AI processor that can leverage deep learning and vision processing technologies, whilst also being able to support automotive cameras and other tech. This impressive suite of functions can be attributed to MediaTek's long-time expertise in a number of other sectors, enabling the company to bring these competencies to bear on this smart auto-focused mobile processor.
“Our goal is to leverage decades of expertise across several categories in technology to deliver the smart life on wheels, as we work together with the world’s top automotive brands to create a more intuitive, immersive, safe, and comfortable driving experience," said Jerry Yu, corporate senior vice-president.
Image Credit: MediaTek
The 'MediaTek Dimensity Auto' functions as an all-inclusive platform that garners its functionality from the fact that it is fitted with an AI processor that can leverage deep learning and vision processing technologies, whilst also being able to support automotive cameras and other tech. This impressive suite of functions can be attributed to MediaTek's long-time expertise in a number of other sectors, enabling the company to bring these competencies to bear on this smart auto-focused mobile processor.
“Our goal is to leverage decades of expertise across several categories in technology to deliver the smart life on wheels, as we work together with the world’s top automotive brands to create a more intuitive, immersive, safe, and comfortable driving experience," said Jerry Yu, corporate senior vice-president.
Image Credit: MediaTek
Trend Themes
1. Smart Car Processors - The integration of AI-powered processors in smart cars can enhance the driving experience by catering to the growing technological features.
2. High-tech Automotive Platforms - Automotive platforms that have deep learning and vision processing technologies can support automotive cameras and other tech, thereby making cars more intuitive, immersive, safe, and comfortable.
3. All-inclusive Mobile Processors - Mobile processors that cater to a diverse range of segments from wireless communications to television can bring these competencies to bear on smart auto-focused mobile processors and offer a holistic platform for the smart life on wheels.
Industry Implications
1. Semiconductor Industry - Semiconductor companies can leverage their long-time expertise in wireless communications and television sectors to develop smart auto-focused mobile processors and expand into the automotive industry.
2. Automotive Industry - Automotive brands can collaborate with semiconductor companies to develop all-inclusive mobile platforms that enhance the technological features in smart cars and offer customers a more intuitive, immersive, safe, and comfortable driving experience.
3. Artificial Intelligence Industry - The integration of AI-powered processors in smart cars can create a disruptive innovation opportunity for the AI industry to cater to the automotive sector and offer cutting-edge technological features that enhance the driving experience.
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