Cellfire
Mitchell Fanning — September 26, 2007 — Tech
References: coolbusinessideas
Cellfire is a new opt-in service that lets you get coupons via mobile phone. So far, 200 marketers have signed on, so there's plenty of bargains out there. You'll have to give them a few details (year you were born, your zipcode) but the service assures your phone number won't be shared with any companies sending your info.
"You cash in simply by showing the your “cellphone screen — where the coupons are displayed — to a cashier at checkout†(eventually it will be possible to email the coupon from the phone to the cash register)."
Implications - Though advertising agencies have yet to gain full understanding of the mobile as a medium, they do recognize its potential as per innovations like Cellfire.
"You cash in simply by showing the your “cellphone screen — where the coupons are displayed — to a cashier at checkout†(eventually it will be possible to email the coupon from the phone to the cash register)."
Implications - Though advertising agencies have yet to gain full understanding of the mobile as a medium, they do recognize its potential as per innovations like Cellfire.
Trend Themes
1. Mobile Couponing - Disruptive innovation opportunity: Develop platforms and technologies to streamline the process of delivering and redeeming mobile coupons.
2. Opt-in Services - Disruptive innovation opportunity: Create personalized and permission-based services that provide targeted offers and discounts to consumers.
3. Mobile Advertising - Disruptive innovation opportunity: Explore new ways to leverage mobile devices as an advertising medium to reach and engage consumers effectively.
Industry Implications
1. Mobile Marketing - Disruptive innovation opportunity: Develop strategies and tools to help marketers effectively utilize mobile technology for promoting products and services.
2. Retail - Disruptive innovation opportunity: Integrate mobile couponing solutions into the retail industry to drive customer engagement and increase in-store sales.
3. Digital Advertising - Disruptive innovation opportunity: Find innovative approaches to incorporate mobile advertising into digital marketing campaigns, leveraging the unique capabilities of mobile devices.
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