This Program Helps Companies Personalize Mobile Notifications
Katherine Pendrill — September 3, 2015 — Tech
References: kahuna & venturebeat
'Kahuna' designed a new program that helps companies personalize their mobile notifications. Many websites are equipped with technology that allows them to personalize links based on a user's browser history. While this technology is commonplace for desktop applications, there are no comparable programs for apps.
Kahuna has devised a new way for companies to add an additional level of personalization to their mobile notifications. Instead of simply taking users to a generic webpage, the 'Dynamic Deep Linking' program will direct users to a specific screen. These screens are based on information collected from a user's browser history. The idea is to help consumers save time by taking them directly from a notification to a relevant page.
The new technology can help companies utilize a customer's personal history in order to provide more personalized app notifications. This unique approach ensures that customers are directed to relevant content rather than generic information.
Kahuna has devised a new way for companies to add an additional level of personalization to their mobile notifications. Instead of simply taking users to a generic webpage, the 'Dynamic Deep Linking' program will direct users to a specific screen. These screens are based on information collected from a user's browser history. The idea is to help consumers save time by taking them directly from a notification to a relevant page.
The new technology can help companies utilize a customer's personal history in order to provide more personalized app notifications. This unique approach ensures that customers are directed to relevant content rather than generic information.
Trend Themes
1. Intuitive App Notifications - The trend of personalizing mobile notifications for a more intuitive user experience.
2. Dynamic Deep Linking - The trend of directing users to specific screens within an app based on their browser history for a more personalized experience.
3. Utilizing Customer History - The trend of leveraging customer's personal history to provide more relevant and personalized app notifications.
Industry Implications
1. Mobile App Development - The industry that can incorporate intuitive app notifications and dynamic deep linking to enhance user engagement.
2. Marketing and Advertising - The industry that can utilize the trend of utilizing customer history to deliver more targeted and personalized app notifications.
3. Technology - The industry that can drive the innovation of intuitive app notification technologies and dynamic deep linking programs.
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