Mobile Legends: Bang Bang Partnered with Naruto on New Event
Colin Smith — March 25, 2025 — Tech
References: mobilelegends & esportsinsider
Mobile Legends: Bang Bang (MLBB) has officially announced a collaboration with the popular anime and manga series Naruto. This partnership aims to integrate iconic elements from Naruto into the MLBB universe, including themed skins, in-game events, and exclusive rewards. MOONTON Games, the developer of MLBB, has highlighted the shared themes of perseverance and community between the two franchises, emphasizing the emotional significance of this collaboration. While specific details about the event timeline and content are yet to be disclosed, the collaboration is expected to feature skins for several heroes inspired by Naruto characters, along with other themed in-game items.
This collaboration marks another major crossover for MLBB, which has previously partnered with franchises such as Jujutsu Kaisen, Attack on Titan, and Hunter x Hunter. The event is anticipated to unite fans of both MLBB and Naruto, offering a unique experience for gamers and anime enthusiasts alike. MLBB continues to grow as one of the leading mobile esports games globally, with over 1.5 billion installations and an active monthly user base of 110 million. The Naruto collaboration is expected to further enhance the game's appeal and strengthen its position in the mobile gaming market.
Image Credit: Mobile Legends: Bang Bang, MOONTON Games
This collaboration marks another major crossover for MLBB, which has previously partnered with franchises such as Jujutsu Kaisen, Attack on Titan, and Hunter x Hunter. The event is anticipated to unite fans of both MLBB and Naruto, offering a unique experience for gamers and anime enthusiasts alike. MLBB continues to grow as one of the leading mobile esports games globally, with over 1.5 billion installations and an active monthly user base of 110 million. The Naruto collaboration is expected to further enhance the game's appeal and strengthen its position in the mobile gaming market.
Image Credit: Mobile Legends: Bang Bang, MOONTON Games
Trend Themes
1. Anime-themed Mobile Games - Integrating beloved anime characters into mobile games presents a unique opportunity to capture the hearts of diverse audiences, expanding the reach and fanbase of both the gaming and anime industries.
2. Cross-platform Collaborations - Collaborations between different entertainment mediums such as gaming and anime can create rich, immersive experiences that transcend traditional consumption boundaries.
3. Crossover Events in Gaming - Creating special in-game events that feature elements from popular cultural narratives allows developers to engage players with fresh, limited-time content that promotes increased user engagement.
Industry Implications
1. Esports - The convergence of anime culture with competitive gaming platforms enhances the spectator experience, drawing in larger and more diverse viewership demographics.
2. Mobile Gaming - The adoption of popular cultural franchises into mobile gaming can serve as a powerful catalyst for user acquisition and retention, driving sustained growth in active user base.
3. Entertainment Licensing - Strategic licensing agreements present new revenue streams and brand extension opportunities through the integration of intellectual properties across different entertainment sectors.
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