Bacardi's 'The House Party' Previews the Brand's Upcoming Country-Wide Tour
Christopher Magsambol — October 14, 2015 — Marketing
Bacardi's new ad creates a fictional mobile house party that is constantly on the move, and seemingly being followed by everyone imaginable. Despite being logistically impossible, Bacardi will offer the next best thing -- a house party tour -- starting in Philadelphia on Halloween.
The ad depicts a group of friends that turn a house relocation into raucous non-stop party that features a DJ and bathtub full of Bacardi. The ad embraces the unbelievability of the mobile house party and positions its brand as a representation of a good time. Rather than upscaling its product to be featured in luxurious clubs, Bacardi's newest campaign instead appeals to the everyday person, frat boy or party animal. The idea behind BBDO NY's first ad for the liquor company is that "there's nothing in the way" of a good party.
The ad depicts a group of friends that turn a house relocation into raucous non-stop party that features a DJ and bathtub full of Bacardi. The ad embraces the unbelievability of the mobile house party and positions its brand as a representation of a good time. Rather than upscaling its product to be featured in luxurious clubs, Bacardi's newest campaign instead appeals to the everyday person, frat boy or party animal. The idea behind BBDO NY's first ad for the liquor company is that "there's nothing in the way" of a good party.
Trend Themes
1. Mobile House Party Tours - Companies can create mobile house party tours to promote their brands and give consumers a unique experience.
2. Unconventional Brand Promotion - Brands can create unconventional and unique campaigns to differentiate themselves and appeal to their target audience.
3. Appealing to Everyday Consumers - Brands can create campaigns that appeal to everyday consumers rather than upscale products for luxury customers.
Industry Implications
1. Alcohol Industry - Companies in the alcohol industry can create unique and mobile experiences to promote their products and stand out in a crowded market.
2. Event Planning Industry - The event planning industry can create and execute mobile house party tours for brands looking to promote their products and create a memorable experience for attendees.
3. Entertainment Industry - The entertainment industry can incorporate mobile house party tours into their promotions for upcoming events to create excitement and buzz among potential attendees.
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