MNKR Shirts are Clever and Creative Spins on History
Jacqueline Parrish — October 22, 2009 — Art & Design
The MNKR shirts, which feature creative and kitschy silk-screened graphics, display an image of Rasputin on them.
To refresh your memory, the name Rasputin is from the 1970s disco hit “The Rasputin Song†by Boney M, which chronicles the life of the womanizing Russian through melody and lyrics. So, you can now wear a piece of history while simultaneously making a fashion statement.
Implications - Along with the surge of gaming and media technologies came the market which flaunts 'geek chic.' These consumers find pleasure in products which boast educational information or famous influential figures. Companies can reach this niche market by creating products which are witty and clever.
To refresh your memory, the name Rasputin is from the 1970s disco hit “The Rasputin Song†by Boney M, which chronicles the life of the womanizing Russian through melody and lyrics. So, you can now wear a piece of history while simultaneously making a fashion statement.
Implications - Along with the surge of gaming and media technologies came the market which flaunts 'geek chic.' These consumers find pleasure in products which boast educational information or famous influential figures. Companies can reach this niche market by creating products which are witty and clever.
Trend Themes
1. Geek Chic - Creating products that combine educational information or famous influential figures with witty and clever designs can appeal to the geek chic market.
2. Silk-screened Graphics - Utilizing creative and kitschy silk-screened graphics on products can attract customers looking for unique and visually appealing designs.
3. Historical Fashion - Tapping into the trend of wearing historical figures or references as fashion statements can offer disruptive innovation opportunities for fashion brands.
Industry Implications
1. Fashion - Fashion brands can disrupt the industry by incorporating historical figures or references into their designs and creating unique and appealing products.
2. Gaming and Media Technologies - Companies in the gaming and media technologies industry can explore opportunities in the geek chic market by creating products that combine gamification and educational content.
3. Custom Merchandise - The custom merchandise industry can capitalize on the trend of silk-screened graphics by offering personalized and unique designs for customers.
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