M & M Election
M & M Australia just unleashed a very creative fun new campaign, the M & Ms Election. Each of the five M & Ms characters is given a different political/campaign style to suit their personalities. The print ads work as fliers for each 'candidate' urging you to vote for him/her.
As for television, each character is given their own TV spot by breaking the standard 30-second timeframe into five 5-second commercials.
The ads use fun slogans such as "A vote for Blue is a vote for you", "Miss Green, working the polls", "Vote Yellow, the people's candy-date".
Watch the above video for the Vote Red spot. You can see the other TV spots here
Vote Yellow , Vote Orange , Vote Green , Vote Blue
As for television, each character is given their own TV spot by breaking the standard 30-second timeframe into five 5-second commercials.
The ads use fun slogans such as "A vote for Blue is a vote for you", "Miss Green, working the polls", "Vote Yellow, the people's candy-date".
Watch the above video for the Vote Red spot. You can see the other TV spots here
Vote Yellow , Vote Orange , Vote Green , Vote Blue
Trend Themes
1. Creative Advertising Campaigns - Opportunity for brands to create engaging and unique ad campaigns that capture consumer attention.
2. Personalized Marketing Strategies - Potential for brands to tailor marketing messages to individual personalities and preferences to enhance brand engagement.
3. Short-form Video Advertising - Emerging trend of using shorter advertisements, such as five-second spots, to deliver impactful messages in a brief amount of time.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can explore creative advertising campaigns to stand out in a crowded market and connect with consumers.
2. Marketing and Advertising - Marketing and advertising agencies can embrace personalized marketing strategies to help their clients create more targeted and effective campaigns.
3. Media and Entertainment - Opportunity for media and entertainment companies to leverage short-form video advertising to capture audience attention and drive engagement.
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