MLS WORKS Announces Its Collaboration with Parley and adidas
The social responsibility platform by Major League Soccer, MLS WORKS joins forces with Parley and adidas to create sustainable pieces for the field. It recently announced its fourth Greener Goals Week of Service and it explores a variety of ways that MS can reduce its greenhouse gas footprint whilst also bringing awareness to environmental issues that surround the sports society.
The MLS staff members and clubs will be joining local organizations and volunteering to highlight the initiative. One of the latest efforts is the aforementioned collaboration, creating garments from recycled marine plastic waste. The kits are limited edition and all 24 clubs will be sporting the sustainable garments during the games over Earth Day weekend on April 19-21. This collaboration makes a statement aimed towards soccer fans, encouraging awareness of plastic pollution and eliminating single-use plastic.
The MLS staff members and clubs will be joining local organizations and volunteering to highlight the initiative. One of the latest efforts is the aforementioned collaboration, creating garments from recycled marine plastic waste. The kits are limited edition and all 24 clubs will be sporting the sustainable garments during the games over Earth Day weekend on April 19-21. This collaboration makes a statement aimed towards soccer fans, encouraging awareness of plastic pollution and eliminating single-use plastic.
Trend Themes
1. Sustainable Fashion - There is an opportunity for disruptive innovation in the fashion industry by creating sustainable garments made from recycled materials.
2. Environmental Awareness - There is an opportunity for disruptive innovation in raising awareness about environmental issues through collaborations and limited edition products.
3. Corporate Social Responsibility - There is an opportunity for disruptive innovation in incorporating social and environmental initiatives into corporate strategies.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of sustainable fashion by incorporating recycled materials in their production processes.
2. Sports - The sports industry can leverage collaborations with sustainable brands to raise awareness about environmental issues and engage fans.
3. Corporate Social Responsibility - Companies in various industries can benefit from integrating sustainability initiatives into their corporate strategies to enhance their brand image and attract socially conscious consumers.
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