The Mjolk AW10 Collection is Inspired by Abandonment and Renewal
Meghan Young — May 22, 2010 — Fashion
References: mjolkhomme & swipelife
The Mjolk AW10 collection is surprisingly light and simple compared to the somberness portrayed by the model and the muted campaign the label decided to go with. Offering great garments to transition from warmer to cooler months, guys will definitely be looking smart this fall.
With the theme of "abandonment and renewal," as described by the brand, the Mjolk AW10 collection certainly reflects the start of a new beginning. Considering that school will be in session when these outfits hit stores, I can't think of a better theme.
With the theme of "abandonment and renewal," as described by the brand, the Mjolk AW10 collection certainly reflects the start of a new beginning. Considering that school will be in session when these outfits hit stores, I can't think of a better theme.
Trend Themes
1. Abandonment and Renewal - Exploring the theme of abandonment and renewal can lead to innovative designs and concepts in the fashion industry.
2. Transition Season Garments - Creating versatile garments that transition from warmer to cooler months presents an opportunity for disruptive innovation in the fashion industry.
3. Muted Campaigns - Adopting a muted campaign approach can be a unique marketing strategy for fashion brands, offering a disruptive twist in the advertising industry.
Industry Implications
1. Fashion - The fashion industry can explore the themes of abandonment and renewal to create innovative designs and concepts.
2. Apparel Retail - The apparel retail industry can capitalize on the demand for transition season garments by offering versatile clothing options.
3. Advertising - The advertising industry can consider adopting a muted campaign approach to stand out and disrupt traditional marketing strategies.
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