Missile Packaging Blows Competing Products Out of the Water
Amelia Roblin — February 11, 2013 — Marketing
References: missileenergydrink & packagingoftheworld
Missile Energy Drink packaging was designed to be striking. It's difficult to ignore a product with such an uncommon case compared to its shop shelf mates, and challenging still to look past such a confronting image.
The stamina-stimulating beverage is contained within a fairly typical tall aluminum can; however, this has been capped by a smoothed conical lid that alters the appearance of the canister into something like a bullet. Specifically, it's modeled on a projectile weapon with plenty of power propelling it and even more housed within it.
For a little pop culture nostalgia, Missile Energy Drink packaging is represented in vintage-style posters that mimic wartime placards. The launched bomb metaphor is quite appropriate for such a consumer item, with its forte of causing the drinker's energy level to shoot up.
The stamina-stimulating beverage is contained within a fairly typical tall aluminum can; however, this has been capped by a smoothed conical lid that alters the appearance of the canister into something like a bullet. Specifically, it's modeled on a projectile weapon with plenty of power propelling it and even more housed within it.
For a little pop culture nostalgia, Missile Energy Drink packaging is represented in vintage-style posters that mimic wartime placards. The launched bomb metaphor is quite appropriate for such a consumer item, with its forte of causing the drinker's energy level to shoot up.
Trend Themes
1. Unique Packaging Design - The Missile Energy Drink packaging showcases the opportunity for brands to stand out on store shelves by utilizing unconventional and striking packaging designs.
2. Nostalgic Visual Branding - The vintage-style posters used for Missile Energy Drink packaging highlight the trend of incorporating nostalgia into branding strategies, appealing to consumers' desire for nostalgic experiences and emotions.
3. Metaphorical Branding - The bomb metaphor used in the Missile Energy Drink packaging demonstrates the potential for brands to use symbolic imagery to create a strong and memorable brand identity.
Industry Implications
1. Beverage and Energy Drink - The unique packaging design of Missile Energy Drink presents an opportunity for innovation and differentiation in the beverage industry, specifically targeting the energy drink market.
2. Marketing and Advertising - The nostalgic visual branding approach of Missile Energy Drink packaging suggests opportunities for marketing and advertising professionals to tap into consumers' emotional connections to past experiences.
3. Graphic Design and Packaging - The use of metaphorical branding in the Missile Energy Drink packaging highlights the potential for graphic designers and packaging professionals to create impactful and concept-driven designs for various products.
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