The ‘Mishka Fall 2012 Lookbook’ features NYC’s Artis
Cody Turner — August 17, 2012 — Fashion
References: mishkanyc & highsnobiety
Earlier today, the ‘Mishka Fall 2012 Lookbook’ was released by the New York brand and the manner in which the photos were taken and the models chosen are a testament to the feel of the latest collection.
Set to the background of New York’s urban jungle, the fall lookbook features a new up-and-coming group of talented New Yorkers. Artists that modeled for the collection included Auggie the 9th, ShowYouSuck, Manny Muscles, the My Gold Mask duo, LOL Boys, Sich Mang, Hollywood Holt, Tree G and Jason Hoodrich of the Treated Crew. Molly Soda also made an appearance with her pink hair in a field.
All the photographs were taken by photographer Todd Diederich of ‘Be Odd, Die Rich.’
Set to the background of New York’s urban jungle, the fall lookbook features a new up-and-coming group of talented New Yorkers. Artists that modeled for the collection included Auggie the 9th, ShowYouSuck, Manny Muscles, the My Gold Mask duo, LOL Boys, Sich Mang, Hollywood Holt, Tree G and Jason Hoodrich of the Treated Crew. Molly Soda also made an appearance with her pink hair in a field.
All the photographs were taken by photographer Todd Diederich of ‘Be Odd, Die Rich.’
Trend Themes
1. Urban Fashion - Businesses in the fashion industry can explore disruptive innovation opportunities by infusing a hip hop-inspired style into their collections.
2. Cultural Representation in Advertising - Businesses seeking to make their marketing materials more inclusive can take inspiration from 'Mishka Fall 2012 Lookbook' which features a diverse range of talented New Yorkers of different ages, races, and body types.
3. Incorporating Local Talent - Businesses can take inspiration from 'Mishka Fall 2012 Lookbook' by using local talent as models for their products in order to better represent and connect with their community.
Industry Implications
1. Fashion - Fashion houses can draw inspiration for their collections from the creative designs showcased in 'Mishka Fall 2012 Lookbook', creating disruptive innovation opportunities in the fashion industry.
2. Advertising - Advertising agencies can reimagine how they represent diversity by incorporating elements from the 'Mishka Fall 2012 Lookbook' in their campaigns, paving the way for innovative disruption in the advertising industry.
3. Photography - Photographers can explore innovative ways to capture fashion and cultural movements by taking inspiration from the stylistic and creative approach of Tod Diederich in 'Mishka Fall 2012 Lookbook'.
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