Chloe Wise Rocks the Mishka 2010 Fall Lookbook
Ryan Hinkson — August 29, 2010 — Marketing
The carefree vibe of the Mishka 2010 Fall lookbook definitely has to be attributed to model Chloe Wise's ease in front of the camera. I'm sure ladies trying to channel Chloe's "cool" will rush to pick up the label's latest offerings.
The Mishka 2010 Fall collection is made up mostly of black-and-white graphic tees in various cuts and styles. There are also plaid shirts. Pardon the pun, but using Chloe was a wise choice.
The Mishka 2010 Fall collection is made up mostly of black-and-white graphic tees in various cuts and styles. There are also plaid shirts. Pardon the pun, but using Chloe was a wise choice.
Trend Themes
1. Graphic Tee Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for graphic tee production to meet the growing demand for ethical fashion.
2. Plaid Shirt Revival - Disruptive innovation opportunity: Integrate smart textile technology into plaid shirts to create interactive and customizable designs for a modern twist on a classic style.
3. Model-driven Fashion Marketing - Disruptive innovation opportunity: Explore virtual and augmented reality technology to create immersive and interactive online shopping experiences featuring models like Chloe Wise.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement AI-powered virtual stylist tools to provide personalized fashion recommendations for online shoppers.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop advanced fabric printing techniques to enhance the quality and durability of graphic tee designs.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize influencer marketing strategies to collaborate with models and social media influencers to drive brand awareness and increase engagement.
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