AVNIER and Salomon Join Forces on the Mirage Effect Sneaker
Parisian fashion labe AVNIER works in collaboration with Salomon once again on the special Mirage Effect sneaker silhouette. The duo drop the sneakers for the Spring/Summer 2020 season and the model draws inspiration from the Marathon des Sables. This is a 160 mile race that takes place through the Sahara desert, recognized as one of the toughest footraces in the world.
The color palette of the shoe represents the tones that are seen by the runners through the race, informing elements of sand, stone, and ivory. As a touch of contrast, there are accents including electric blue and laser foil as a reference to the water in the desert. The shoe also features technical elements true to Salomon including its perforated mesh construction and bonded graphics.
Image Credit: Julien Gremaud
The color palette of the shoe represents the tones that are seen by the runners through the race, informing elements of sand, stone, and ivory. As a touch of contrast, there are accents including electric blue and laser foil as a reference to the water in the desert. The shoe also features technical elements true to Salomon including its perforated mesh construction and bonded graphics.
Image Credit: Julien Gremaud
Trend Themes
1. Race-inspired Sneakers - Opportunity for creating sneakers that draw inspiration from unique races and offer performance features for athletes.
2. Desert-inspired Color Palettes - Potential for fashion and design industries to incorporate desert-inspired color palettes into their products and collections.
3. Collaborative Fashion Partnerships - Opportunity for fashion brands to collaborate with outdoor sports brands to create unique and innovative products.
Industry Implications
1. Fashion - Fashion industry can explore race-themed collaborations to create more diverse and performance-driven products.
2. Sportswear - Sportswear industry can tap into the trend of desert-inspired sneakers, offering performance footwear with unique design elements.
3. Outdoor Sports - Outdoor sports industry can partner with fashion brands to create footwear collections inspired by challenging races.
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