McDonald's Singapore Released a Minion-Inspired Dessert
Mary Van Puymbroeck — June 21, 2017 — Marketing
References: popsugar & refinery29
In anticipation for the release of Disney's 'Despicable Me 3,' McDonald's Singapore has released a minion-inspired dessert.
Made of banana-flavored soft serve presented in a blue cone, this tasty treat is meant to loosely resemble a Minion. The banana soft serve apparently tastes subtly fruity and creamy and some are comparing the flavor to banana milk. Fans of the Disney Despicable Me franchise are able to scoop up the Minion-inspired dessert for only $1 and there is the option to dunk the cone in chocolate sauce. The banana flavor of the dessert is meant to serve as a reference to the Minions' manner of speech and their love of the tropical fruit.
While there has been no word on whether this Minion-inspired dessert will make it to North America, State-side fans can expect McDonald's to find some way for us to celebrate the third installment of Disney's hit.
Made of banana-flavored soft serve presented in a blue cone, this tasty treat is meant to loosely resemble a Minion. The banana soft serve apparently tastes subtly fruity and creamy and some are comparing the flavor to banana milk. Fans of the Disney Despicable Me franchise are able to scoop up the Minion-inspired dessert for only $1 and there is the option to dunk the cone in chocolate sauce. The banana flavor of the dessert is meant to serve as a reference to the Minions' manner of speech and their love of the tropical fruit.
While there has been no word on whether this Minion-inspired dessert will make it to North America, State-side fans can expect McDonald's to find some way for us to celebrate the third installment of Disney's hit.
Trend Themes
1. Minion-inspired Desserts - A trend of creating cartoonish soft serve desserts inspired by popular animated characters, such as the Minions, to attract fans and create a buzz.
2. Fruit-flavored Soft Serve - A trend of introducing unique and fruit-flavored soft serve ice cream options, like banana-flavored, to offer a refreshing twist to traditional flavors.
3. Limited Edition Collaborations - A trend of partnering with popular movies or franchises to create limited edition food items, creating a sense of exclusivity and driving customer excitement.
Industry Implications
1. Fast Food - Fast food chains like McDonald's are adopting these trends to attract a wider customer base and increase sales through innovative dessert offerings.
2. Entertainment - The entertainment industry could collaborate with food chains to create promotional tie-ins that boost movie ticket sales and create a unique and immersive movie experience.
3. Food and Beverage - The food and beverage industry can leverage these trends to develop new and creative dessert options that cater to changing consumer tastes and preferences, generating increased customer interest and loyalty.
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