Supreme and Nike Boast MInimal Branding on a Pair of Air Force 1s
References: brownsfashion
Streetwear giant Supreme works in collaboration with Nike once again and this time, the iconic duo work on the Air Force 1 Low with minimal branding details. The signature silhouette has been reworked a plethora of time over the years and this collaborative effort retains its most original details for the most part.
There is a small Box Logo that is true to Supreme that can be found on the side of the shoe by the heel area. The colorway options are minimal as well, optioning in either black or white. The uppers are made from full grain leather that is mixed together with tonal insole and cotton lining. The bright red Box Logo adds a slight contrast on the lateral heel area with additional co-branding details found on the tongue label and metal Deubre.
Image Credit: Supreme
There is a small Box Logo that is true to Supreme that can be found on the side of the shoe by the heel area. The colorway options are minimal as well, optioning in either black or white. The uppers are made from full grain leather that is mixed together with tonal insole and cotton lining. The bright red Box Logo adds a slight contrast on the lateral heel area with additional co-branding details found on the tongue label and metal Deubre.
Image Credit: Supreme
Trend Themes
1. Minimalist Sneaker Designs - Opportunity for brands to collaborate on low-profile and simplistic sneaker designs with limited branding.
2. Signature Branding - Creating signature branding details on limited edition releases that add value to the product.
3. Tonal Colorways - Producing simplified color options for products that appeal to consumers looking for subtle designs.
Industry Implications
1. Streetwear Fashion - Creating strategic partnerships within the fashion industry to establish signature collaborative products.
2. Footwear Manufacturing - Incorporating premium materials in minimalist designs to enhance product value and appeal.
3. Branding and Marketing - Developing branding strategies that focus on creating value through limited edition products with unique signature details.
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