MINI Yours Customized Lets Individuals Design and 3D Print Car Parts
Ellen Smith — January 9, 2018 — Autos
References: press.bmwgroup & psfk
Unless you're willing to shell out hundreds of thousands of dollars for custom work, cars tend to offer the individual limited creative control, which is why a new service dubbed, MINI Yours Customized has surfaced, providing drivers with the chance to 3D print accessories.
Through the service, individuals can modify their car's side panels, interior trims, door handles and more, with accessories that are printed with a variety of colors, finishes and illustrations for the individual to choose from. Those looking for something truly unique, are even presented with the ability to add their own name onto the designs.
This easy-to-use tool offers consumers more creative control, while serving as a unique form of brand engagement.
Through the service, individuals can modify their car's side panels, interior trims, door handles and more, with accessories that are printed with a variety of colors, finishes and illustrations for the individual to choose from. Those looking for something truly unique, are even presented with the ability to add their own name onto the designs.
This easy-to-use tool offers consumers more creative control, while serving as a unique form of brand engagement.
Trend Themes
1. Customization Through 3D Printing - The ability to 3D print customizable car accessories allows individuals to personalize their vehicles in a unique way.
2. User-generated Design - MINI Yours Customized empowers customers to become designers by enabling them to create and add their own illustrations and names to car accessories.
3. Enhanced Brand Engagement - The service serves as a unique form of brand engagement, allowing customers to fully engage with the MINI brand by customizing their own car parts.
Industry Implications
1. Automotive - The automotive industry can tap into the growing demand for customizable options and offer more personalized experiences to customers through 3D printed car parts.
2. 3D Printing - The 3D printing industry can capitalize on the trend of customization by developing more advanced printing capabilities, materials, and software to cater to the automotive sector.
3. Product Design and Manufacturing - Companies in the product design and manufacturing industry can explore partnerships and collaborations with car brands to create customized accessories using 3D printing technology.
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