The Mini Vision Next 100 Can Change Color Schemes
Mishal Omar — June 20, 2016 — Autos
The Mini Vision Next 100 concept car has a highly futuristic design.
The exterior of this car works as a "canvas" that can change according to the user's wishes. It can change colors and would also have the ability to automatically change colors to the driver's preference with its external sensors. This customizable concept car will potentially fulfill two goals -- the first being the ability to adapt to the market and consumer needs, and the second goal is to create and maintain brand loyalty over a long stretch of time. Much of the exterior of this car is glass and despite its compact size, it can seat four people.
The Mini Vision car is a concept that sets up BMW for the future by creating excitement around the company's potential.
The exterior of this car works as a "canvas" that can change according to the user's wishes. It can change colors and would also have the ability to automatically change colors to the driver's preference with its external sensors. This customizable concept car will potentially fulfill two goals -- the first being the ability to adapt to the market and consumer needs, and the second goal is to create and maintain brand loyalty over a long stretch of time. Much of the exterior of this car is glass and despite its compact size, it can seat four people.
The Mini Vision car is a concept that sets up BMW for the future by creating excitement around the company's potential.
Trend Themes
1. Customizable Car Exteriors - The customizable exterior of the Mini Vision Next 100 concept car presents an opportunity for disruptive innovation in the automotive industry by providing personalized color schemes to meet individual consumer preferences.
2. Adaptable Market-driven Designs - The Mini Vision Next 100 concept car's ability to change colors according to market and consumer needs enables disruptive innovation in the automotive industry by constantly staying on-trend and appealing to a wide range of customers.
3. Brand Loyalty Through Personalization - The Mini Vision Next 100 concept car's customizable features allow for brand loyalty to be fostered over time, offering a disruptive innovation opportunity for car manufacturers to retain customers through personalized experiences.
Industry Implications
1. Automotive - The automotive industry can benefit from the disruptive innovation opportunity of customizable car exteriors, adaptable market-driven designs, and the fostering of brand loyalty through personalization.
2. Automotive Manufacturing - In the automotive manufacturing industry, the Mini Vision Next 100 concept car's customizable exterior and adaptive design capabilities open up opportunities for disruptive innovation in producing personalized vehicles for consumers.
3. Brand Marketing and Advertising - The Mini Vision Next 100 concept car's emphasis on personalized experiences and brand loyalty presents a disruptive innovation opportunity in the field of brand marketing and advertising, allowing for more targeted and tailored campaigns.
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