Clarks Originals' New Line Has Identical Shoes for Kids and Adults
Madison Mackay — March 19, 2018 — Fashion
High-quality shoe designer Clarks Originals created a new Mini Me shoe line -- a collection that features identical shoes for kids and adults.
The brand used classic silhouettes, updated with a bold twist of colors and prints. Creating a space for the next generation, the brand wanted to make something that kids could wear to look like someone older who inspires them, or the ability to grow up wearing the same style they know and love. With three iconic designs including the Desert Boot, Wallabee and Desert Trek, the line brings out pastel greens, pinks and yellows that are all perfect for the upcoming spring season.
The new Mini Me shoe collection by Clarks Originals is available online now, with pieces that can be matched or worn separately.
The brand used classic silhouettes, updated with a bold twist of colors and prints. Creating a space for the next generation, the brand wanted to make something that kids could wear to look like someone older who inspires them, or the ability to grow up wearing the same style they know and love. With three iconic designs including the Desert Boot, Wallabee and Desert Trek, the line brings out pastel greens, pinks and yellows that are all perfect for the upcoming spring season.
The new Mini Me shoe collection by Clarks Originals is available online now, with pieces that can be matched or worn separately.
Trend Themes
1. Mini-me Apparel - Opportunity for brands to create matching clothing lines for kids and adults, providing a sense of connection and style cohesion.
2. Next-generation Targeting - Brands can target younger consumers by offering products that emulate the styles of older influencers or role models.
3. Colorful Classic Revival - Reimagining classic designs with bold colors and prints provides an opportunity for brands to cater to a modern and vibrant consumer base.
Industry Implications
1. Footwear - Footwear brands can tap into the Mini-Me trend by offering identical shoe styles for both kids and adults, creating a unified sense of style.
2. Fashion - The fashion industry can explore the Mini-Me trend by designing and producing matching clothing lines for kids and adults, fostering a sense of connection and style cohesion within families.
3. Retail - Retailers can capitalize on the Mini-Me trend by curating Mini-Me collections that include clothing and accessories for both kids and adults, providing an immersive shopping experience for families.
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