MINI Goes Tumi Combines MINI Coopers With Luxury Luggage
Michael Hines — July 12, 2011 — Autos
References: freshnessmag & autoblog
If you ever about whether a MINI Cooper was small enough to fit inside of a piece of luggage, then you are going to love the new MINI Goes TUMI. Even if you haven't had that thought before, you will probably still like the new collaboration between luggage maker TUMI and MINI, which sees a MINI One Clubman and Clubman S decked out in TUMI fabrics and paint.
The interior of each of these MINIs has been designed to match the fabrics and materials used to create TUMI luggage. The red, single-stripe MINI is my favorite of the two, as the red accents on the seat and steering wheel are too cool for school. The matching sets of luggage top everything off and will leave you wishing that these cars were headed for production as opposed to being one-offs. This is TUMI's second collaboration with a car company (the first being with Lexus for the LFA) and I, for one, hope they continue to collaborate with car companies. You can check out the cars and luggage of MINI Goes TUMI here.
The interior of each of these MINIs has been designed to match the fabrics and materials used to create TUMI luggage. The red, single-stripe MINI is my favorite of the two, as the red accents on the seat and steering wheel are too cool for school. The matching sets of luggage top everything off and will leave you wishing that these cars were headed for production as opposed to being one-offs. This is TUMI's second collaboration with a car company (the first being with Lexus for the LFA) and I, for one, hope they continue to collaborate with car companies. You can check out the cars and luggage of MINI Goes TUMI here.
Trend Themes
1. Luxury Car-inspired Luggage - The trend of collaborating luxury luggage makers with car manufacturers opens up a disruptive innovation opportunity for creating high-end luggage inspired by luxury cars.
2. Brand Collaboration for Personalized Travel Experience - The trend of brand collaborations for personalized travel experience creates an opportunity for companies in various industries to partner up and offer their customers unique travel experiences that reflect their brand identity.
3. Matching Car and Luggage Sets - The trend of creating matching Car and Luggage Sets presents an opportunity for luggage manufacturers to partner up with car manufacturers and offer customers a seamless travel experience.
Industry Implications
1. Automotive Industry - Automotive manufacturers can explore opportunities to collaborate with luxury luggage brands to create personalized travel experiences for their customers.
2. Luggage Industry - Luggage manufacturers can partner up with car companies to create matching luggage sets inspired by luxury cars and offer customers a complete travel experience.
3. Hospitality Industry - Hotels and resorts can collaborate with car and luggage manufacturers to provide their guests with a personalized and seamless travel experience that reflects their brand identity.
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