The 'Mini' Coveteurs Video Celebrates the Website's Relaunch
Alexandra Serrano — October 28, 2012 — Marketing
References: thecoveteur & youtu.be
Making for an adorably chic promotion, the 'Mini' Coveteurs Video celebrates the relaunch of The Coveteur's newly revamped website.
The Coveteur boasts views into the closets and collection of the fashion industry's elite insiders, offering a refreshing take on their style personas. Intimate and insightful, the visually striking imagery is complimented by quips of wisdom that offer intimately insightful views into these fascinating individual's life. After a successful trajectory, this burgeoning concept will be taken to the next level with their revamped online presence.
With this fun fashion film, The Coveteur invites the Internet to join their relaunch party. The short features children dressed up as some of the most recognizable style icons in the industry such as Anna Wintour, Grace Coddington, Man Repeller, Karl Lagerfeld, and even the kaiser's infamous kitty Choupette makes an appearance. Adorable, and ultra chic this celebratory film makes for an entertaining campaign sure to appeal to The Coveteur's fashionista readers.
The Coveteur boasts views into the closets and collection of the fashion industry's elite insiders, offering a refreshing take on their style personas. Intimate and insightful, the visually striking imagery is complimented by quips of wisdom that offer intimately insightful views into these fascinating individual's life. After a successful trajectory, this burgeoning concept will be taken to the next level with their revamped online presence.
With this fun fashion film, The Coveteur invites the Internet to join their relaunch party. The short features children dressed up as some of the most recognizable style icons in the industry such as Anna Wintour, Grace Coddington, Man Repeller, Karl Lagerfeld, and even the kaiser's infamous kitty Choupette makes an appearance. Adorable, and ultra chic this celebratory film makes for an entertaining campaign sure to appeal to The Coveteur's fashionista readers.
Trend Themes
1. Digital Fashion Films - Opportunity for fashion websites and brands to create visually striking and entertaining films to promote their products and services.
2. Child Models - The use of children in fashion campaigns creates a unique and playful atmosphere, generating attention and increasing brand recognition.
3. Fashion Insider Access - The concept of providing insider access to the fashion industry's elites offers a fresh perspective on style and persona, creating a new market for fashion enthusiasts.
Industry Implications
1. Fashion E-commerce - The use of visually striking and entertaining films can increase customer engagement and brand recognition, leading to higher sales and revenue.
2. Fashion Marketing - The use of child models in fashion campaigns creates a playful atmosphere that can generate attention and increase brand exposure through viral social media sharing.
3. Fashion Journalism - The concept of insider access to the fashion industry's elites offers a new perspective on style and persona, attracting a new audience, creating a market for fashion enthusiasts, and driving traffic to fashion websites and publications.
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