The MINI Augmented Vision Improves Driving Capabilities
Vasiliki Marapas — April 24, 2015 — Autos
The BMW Group has developed the 'MINI Augmented Vision,' a pair of augmented reality glasses that makes solid parts of the wearer's automobile appear transparent, through cameras on the car that record and transfer video to the glasses.
The prototype, which was recently unveiled at the Auto Shanghai 2015 motor show, is a great example of how augmented reality technology can make the process of driving safer. The MINI Augmented Vision helps eliminate blind spots, as well as assist drivers in everyday tasks such as parking.
The glasses also work outside of the vehicle, offering the wearer navigational information while on foot. The team explains, "At BMW Group we don't only work on cars and functionality inside the car, but on whole mobility services."
The prototype, which was recently unveiled at the Auto Shanghai 2015 motor show, is a great example of how augmented reality technology can make the process of driving safer. The MINI Augmented Vision helps eliminate blind spots, as well as assist drivers in everyday tasks such as parking.
The glasses also work outside of the vehicle, offering the wearer navigational information while on foot. The team explains, "At BMW Group we don't only work on cars and functionality inside the car, but on whole mobility services."
Trend Themes
1. Augmented Auto Eyewear - The development of augmented reality glasses for driving that makes solid parts appear transparent offers new opportunities for integrating augmented reality into automobile manufacturing and safety features.
2. Elimination of Blind Spots - The use of cameras and augmented reality to eliminate blind spots offers innovation opportunities for car manufacturers in creating new safety features.
3. Integrated Mobility Services - Integrating augmented reality technology with mobility services offers new opportunities for creating personalized, interactive transportation experiences.
Industry Implications
1. Automobile Manufacturing - The development of augmented reality glasses for driving and innovative safety features presents a disruptive innovation opportunity in the automobile manufacturing industry.
2. Augmented Reality Technology - The use of augmented reality technology in the automobile industry presents new opportunities for developing innovative safety features and personalized transportation experiences.
3. Mobility Services - Integrating augmented reality technology with mobility services offers new opportunities for creating personalized, interactive transportation experiences and disrupting the transportation industry.
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