Lucky Bastard Co Aims to Revolutionize Sun Protection
References: luckybastard.co & kickstarter
Lucky Bastard Co is founded by Los Angeles-based surfer Chad Lieske and is currently boasting a Kickstarter campaign for an all-natural mineral-based sunscreen. The idea behind the product is to create a sustainable approach to UV protection and a healthier formula that is good for the skin.
With an SPF 30, Lucky Bastard Co is all-natural. The formula is sulfate- and paraben-free, while the ingredients are plant-based, vegan and include zinc oxide, aloe, sunflower, olive, and jojoba oils. Moreover, the formula is infused with chamomile and lavender essential oils. The manufacturing process is guaranteed to be cruelty-free and the cream itself is water-resistant. The sustainable mineral-based sunscreen is tested, made and packaged locally in California.
With an SPF 30, Lucky Bastard Co is all-natural. The formula is sulfate- and paraben-free, while the ingredients are plant-based, vegan and include zinc oxide, aloe, sunflower, olive, and jojoba oils. Moreover, the formula is infused with chamomile and lavender essential oils. The manufacturing process is guaranteed to be cruelty-free and the cream itself is water-resistant. The sustainable mineral-based sunscreen is tested, made and packaged locally in California.
Trend Themes
1. Sustainable Sunscreens - The trend towards sustainable and eco-friendly sunscreens is disrupting the traditional sun protection market.
2. Mineral-based Sunscreens - The use of mineral-based ingredients in sunscreens is disrupting the dominance of chemical-based sunscreens.
3. Natural Ingredients in Sunscreens - The trend towards incorporating natural ingredients in sunscreens is disrupting the demand for synthetic ingredients in sun care products.
Industry Implications
1. Beauty and Personal Care Industry - Companies in this industry can take advantage of the trend towards sustainable and natural sunscreens and incorporate these ingredients in their product offerings.
2. Outdoor Sports Industry - Companies in this industry can use sustainable and mineral-based sunscreens as a selling point to eco-conscious consumers.
3. Skincare Industry - Companies in this industry can take advantage of the trend towards natural ingredients in sunscreens to market their own products as a healthier alternative.
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