Bathing Culture Unveils New Eco-Friendly 'Mind and Body Wash'
Grace Mahas — October 10, 2019 — Eco
References: bathingculture & byrdie
As consumers seek ways to reduce their impact on the environment, California-based skincare brand 'Bathing Culture' unveiled a new concentrated, biodegradable, organic body wash to appeal to eco-friendly consumers called the 'Mind and Body Wash.'
The Mind and Body Wash is made from 100 percent post-recycled materials and the brand is committed to never using new plastic. In addition, the liquid soap is made exclusively with plant-based or mineral materials including saponified organic coconut, sunflower oil, and shea butter -- to name a few. By the same token, the Mind and Body Wash contains no toxins, sulfates, parabens, synthetic fragrances, or dyes.
Lastly, customers who live in the San Francisco area can receive their Mind and Body Wash carbon-free thanks to the Bathing Culture's bike delivery service.
The Mind and Body Wash is made from 100 percent post-recycled materials and the brand is committed to never using new plastic. In addition, the liquid soap is made exclusively with plant-based or mineral materials including saponified organic coconut, sunflower oil, and shea butter -- to name a few. By the same token, the Mind and Body Wash contains no toxins, sulfates, parabens, synthetic fragrances, or dyes.
Lastly, customers who live in the San Francisco area can receive their Mind and Body Wash carbon-free thanks to the Bathing Culture's bike delivery service.
Trend Themes
1. Eco-friendly Body Care - Opportunity for businesses to develop biodegradable and organic body care products to meet the growing demand for eco-friendly options.
2. Sustainable Packaging - Disruptive innovation opportunity exists for businesses to create packaging solutions that are made from post-recycled materials and minimize the use of new plastic.
3. Local Delivery Services - The rise of sustainable businesses presents an opportunity for the development of carbon-free local delivery services to reduce carbon emissions in urban areas.
Industry Implications
1. Skincare - Skincare brands can explore the production of biodegradable and organic body washes using plant-based and mineral materials.
2. Packaging - Packaging companies can focus on creating sustainable packaging solutions made from post-recycled materials.
3. Logistics - Delivery companies can introduce carbon-free delivery services to meet the rising demand for eco-friendly products.
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