Edelman's Millennials Infographic Displays Overplayed Stereotypes
Alyson Wyers — October 6, 2015 — Life-Stages
References: edelman & designtaxi
This millennials infographic covers the most common and overplayed generalizations people often make about the millennial generation. Created by Edelman, the chart 'Most Overplayed Millennialisms' includes a dozen 'truths' in total that people -- and especially those belonging to this age group -- are sick and tired of hearing.
The millennials infographic lists stereotypes such as craving personalization, preferring authentic, meaningful and transparent relationships with brands and seeking aspirational experiences. Some of the more untrue traits include millennials being entitled and lazy, being naturally altruistic, being the primary drivers of urbanization and desiring exclusivity. Other concepts the chart dives into are the sharing economy, diversity, digital nativism and FOMO (the fear of missing out and related stresses).
The millennials infographic lists stereotypes such as craving personalization, preferring authentic, meaningful and transparent relationships with brands and seeking aspirational experiences. Some of the more untrue traits include millennials being entitled and lazy, being naturally altruistic, being the primary drivers of urbanization and desiring exclusivity. Other concepts the chart dives into are the sharing economy, diversity, digital nativism and FOMO (the fear of missing out and related stresses).
Trend Themes
1. Craving Personalization - Opportunity for businesses to create personalized experiences and cater to the individual needs and preferences of millennials.
2. Authentic Brand Relationships - Opportunity for brands to build genuine, meaningful connections with millennials by being transparent and establishing authentic relationships.
3. Sharing Economy - Opportunity for businesses to tap into the growing trend of sharing resources and provide innovative solutions that facilitate sharing among millennials.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of personalization by offering personalized services and experiences to attract millennial customers.
2. Marketing and Advertising - The marketing and advertising industry can leverage the trend of authentic brand relationships to develop strategies that resonate with millennials and build brand loyalty.
3. Technology and Innovation - The technology and innovation industry can create platforms and solutions that enable and support the sharing economy, providing new opportunities for millennials to share resources and experiences.
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