This Infographic Traces the Relationship Between Millennials & Video
Rahul Kalvapalle — July 7, 2015 — Tech
References: adweek
Millennials and video have a special relationship, a relationship which this infographic suggests needs to be better exploited by marketers and advertisers, regardless of their medium of specialty or the product or service that they are hawking. After all, as this infographic points out, brands that successfully market to millennials put themselves in the best position to profit.
The chart shows that half of millennials will read an email from a company if it includes video, and that 60% of millennials would rather watch a company video than read a newsletter.
Millennials' choice of platform is also important when assessing the relationship between millennials and video. Nearly half of millennials only watch video on their mobile device, making them three times more likely than boomers to watch video on their mobile device.
The key takeaway from this infographic is that if you want to sell or market to millennials, you need to embrace the power of video.
The chart shows that half of millennials will read an email from a company if it includes video, and that 60% of millennials would rather watch a company video than read a newsletter.
Millennials' choice of platform is also important when assessing the relationship between millennials and video. Nearly half of millennials only watch video on their mobile device, making them three times more likely than boomers to watch video on their mobile device.
The key takeaway from this infographic is that if you want to sell or market to millennials, you need to embrace the power of video.
Trend Themes
1. Millennial Video Consumption - Marketers should focus on creating video content that specifically targets and engages millennials.
2. Mobile Video Viewing - Brands should optimize their video marketing strategies for mobile platforms to reach millennial audiences effectively.
3. Video Vs. Text Marketing - Companies should prioritize video content over traditional text-based marketing materials to better engage millennials.
Industry Implications
1. Marketing - Marketing professionals should explore innovative techniques and platforms to integrate video into their strategies and connect with millennial consumers.
2. Advertising - Advertisers should leverage the power of video to captivate millennial audiences and deliver impactful brand messages.
3. Mobile Technology - Mobile technology companies should develop user-friendly video platforms and tools that cater to the preferences of millennial viewers.
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