This Infographic Details Gen Y Attitudes on Web Privacy
Rebecca Byers — July 7, 2015 — Tech
References: dailyinfographic
This highly useful millennial infographic details the attitudes of Gen Y in regards to data-targeting and online privacy. Arguably the first generation of digital natives, millennials are also the most likely to have valuable information that is particularly vulnerable to being hacked, whether that is sensitive banking information or a host of social media profiles.
An interesting and poignant tidbit from this technologically focused millennial infographic is the fact that although 95% of the generation have taken action to protect their privacy online, they are still much less likely to opt out of targeted brand communications. With 44% of millennials even believing targeted ads to be useful to them, it is clear that there are slight contradictions in the generation raised to "exploit human interest."
An interesting and poignant tidbit from this technologically focused millennial infographic is the fact that although 95% of the generation have taken action to protect their privacy online, they are still much less likely to opt out of targeted brand communications. With 44% of millennials even believing targeted ads to be useful to them, it is clear that there are slight contradictions in the generation raised to "exploit human interest."
Trend Themes
1. Data-targeting - Opportunity for disruptive innovation in developing advanced data-targeting techniques and technologies to address the privacy concerns of millennials.
2. Web Privacy - Opportunity for disruptive innovation in creating secure and user-friendly web privacy tools tailored to the needs and preferences of millennials.
3. Targeted Advertising - Opportunity for disruptive innovation in designing personalized and effective targeted advertising strategies that resonate with millennial consumers.
Industry Implications
1. Cybersecurity - Opportunity for disruptive innovation in the cybersecurity industry to develop advanced solutions that protect the sensitive information of millennials from hacking.
2. Digital Privacy - Opportunity for disruptive innovation in the digital privacy industry to create effective tools and services that empower millennials to control their online privacy.
3. Marketing and Advertising - Opportunity for disruptive innovation in the marketing and advertising industry to leverage targeted advertising strategies that align with the preferences and values of millennials.
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