BREAKFAST is a Flavored Milk Concept by Designer Kali Day
Rebecca Byers — March 11, 2016 — Marketing
References: behance.net & packagingoftheworld
This vibrant, fictitious milk concept was created by junior art director Kali Day and are inspired by traditional French breakfast foods. The product is contained in white ceramic bottles that communicate the freshness and purity of the milk itself, while the base of the bottle features pastel hued geometrical shapes that loosely resemble breakfast foods.
The intriguing breakfast-flavored milk concept is available in three different enticing flavors: fruity, strawberry and mint. The experimental range seeks to add value to the breakfast eating experience by infusing it with artistic appeal that will elevate the whole aesthetic. The sleek white ceramic bottles features an aluminum cap that is much the same as a twist-off wine bottle cap.
The intriguing breakfast-flavored milk concept is available in three different enticing flavors: fruity, strawberry and mint. The experimental range seeks to add value to the breakfast eating experience by infusing it with artistic appeal that will elevate the whole aesthetic. The sleek white ceramic bottles features an aluminum cap that is much the same as a twist-off wine bottle cap.
Trend Themes
1. Breakfast-flavored Dairy Alternatives - Opportunity for food and beverage companies to create plant-based milk and yogurt alternatives inspired by breakfast flavors, such as croissants, waffles, and bacon.
2. Artistic Packaging for Beverages - Innovative packaging designs that incorporate artistic elements and unconventional shapes can disrupt the visual branding of traditional milk and juice cartons.
3. Fusion Breakfast Foods - New food concepts that combine breakfast flavors from different cultures, such as France, Japan, and Mexico, can offer unique menu items for restaurants and cafes.
Industry Implications
1. Food Retail - Grocery chains can stock designer breakfast-flavored dairy alternatives in upscale packaging to cater to health-conscious and adventurous customers.
2. Art and Design - Artists and designers can collaborate with food and beverage companies to create limited edition packaging concepts that feature original artwork and creative storytelling.
3. Hospitality - Hotels and resorts can offer curated breakfast experiences that incorporate fusion flavors and unique dairy alternatives, as a way to elevate their dining offerings and attract new guests.
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