Mile Zero Transforms to Become a Bicycle Frame Bag
Grace Mahas — August 5, 2019 — Fashion
References: kickstarter
The Mile Zero bag, created by Canadian entrepreneur Andrew Evans, is a transforming crossbody bag that transitions to become a bicycle frame bag. The product was born from a need for a utilitarian solution to finding a versatile bag that can be worn while walking and while biking.
Thanks to the 2-inch thickness, the bag is thin enough to fit in between your legs as you cycle, while the strap allows you to carry it on your bike frame or your shoulder. The unique crossbody bag includes two compartments, one big enough to card an iPad Mini and a smaller exterior zippered bag for keys and change.
The Mile Zero bag comes in a variety of colorways including "Fatique Green,' "Ash Gray,' 'Khaki,' and 'Sapphire Blue.'
Thanks to the 2-inch thickness, the bag is thin enough to fit in between your legs as you cycle, while the strap allows you to carry it on your bike frame or your shoulder. The unique crossbody bag includes two compartments, one big enough to card an iPad Mini and a smaller exterior zippered bag for keys and change.
The Mile Zero bag comes in a variety of colorways including "Fatique Green,' "Ash Gray,' 'Khaki,' and 'Sapphire Blue.'
Trend Themes
1. Multi-use Bags - Opportunity to create more transformative bags that can be easily converted to suit different activities and user needs.
2. Cyclist-specific Gear - Opportunity to develop more specialized products for the growing cyclist market.
3. Functional Design - Opportunity to create products that prioritize function and practicality while still maintaining a sleek aesthetic.
Industry Implications
1. Fashion - Opportunity to incorporate more practical and functional elements into fashion design, especially for accessories and bags.
2. Outdoor Recreation - Opportunity to offer more specialized gear for cycling enthusiasts that prioritize both form and function.
3. Consumer Goods - Opportunity for companies to prioritize multi-use and functional design in a wide range of consumer goods products.
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