The Mila Kunis Miss Dior Handbag Ads Channel 60s Glamour
Alexandra Serrano — July 26, 2012 — Marketing
References: dior & fashiongonerogue
With the genius debut of Raf Simons as creative director of the fashion house, Dior is consistently making headlines; the latest Mila Kunis Miss Dior Handbag ads are no exception.
Styled by notorious former Vogue editrix Carine Roitfeld, the Miss Dior images are a vision of 1960s monochromatic mod glamour. Mila Kunis was photographed by Mario Sorrenti in a tastefully smoldering portrayal of paparazzi craze. She is depicted in various luxe settings with handsome photographers adoring her as she sports the latest in Dior handbags.
These Miss Dior creations are structured in tweed, leather and fur with subtle buckles and stunning chain straps. With the purse collection being the center of attention, Kunis brings an elegant touch to the brand image that shines in this campaign. The Dior house is certainly in a new era of creative luxury fashion.
Styled by notorious former Vogue editrix Carine Roitfeld, the Miss Dior images are a vision of 1960s monochromatic mod glamour. Mila Kunis was photographed by Mario Sorrenti in a tastefully smoldering portrayal of paparazzi craze. She is depicted in various luxe settings with handsome photographers adoring her as she sports the latest in Dior handbags.
These Miss Dior creations are structured in tweed, leather and fur with subtle buckles and stunning chain straps. With the purse collection being the center of attention, Kunis brings an elegant touch to the brand image that shines in this campaign. The Dior house is certainly in a new era of creative luxury fashion.
Trend Themes
1. Mod Monochromatic Fashion - Disruptive innovation opportunity: Designing and marketing fashion collections inspired by the 1960s mod glamour with a monochromatic color palette.
2. Celebrity-endorsed Advertising - Disruptive innovation opportunity: Creating collaborations between fashion brands and celebrities to promote products in a stylish and glamorous way.
3. Luxury Handbag Collections - Disruptive innovation opportunity: Developing high-end handbag collections using premium materials like tweed, leather, and fur along with elegant design details.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating 1960s mod-inspired fashion elements into contemporary designs to create unique and standout collections.
2. Advertising - Disruptive innovation opportunity: Exploring new ways to leverage celebrity endorsements and create visually stunning campaigns that capture consumer attention.
3. Luxury Goods - Disruptive innovation opportunity: Pushing the boundaries of luxury handbag design by combining classic materials with modern aesthetics to cater to the high-end market.
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