miiSTOR ICE (CES 2008)
Rose A. Valenta — January 11, 2008 — Tech
References: miistor & elitechoice.org
This miiSTOR ICE diamond encrusted USB drive is the answer to every geek's prayer when it comes to luxury accessories. It is a platinum creation with 456 diamonds. The price tag is $29,347 or £15,000.
Other miiSTOR USBs include Snow, Stahl, Silver, Jet and Jet +, some of which are featured in the gallery.
Implications - With the rise in adoption of consumer gadgets, luxury consumers are looking for upscale items that flaunt their wealth and ooze exclusivity. This storage device is covered in hundreds of diamonds, which kicks the blinged tech theme up several notches. In creating such a pricey item, designers hope to attract a notoriously fickle target market.
Other miiSTOR USBs include Snow, Stahl, Silver, Jet and Jet +, some of which are featured in the gallery.
Implications - With the rise in adoption of consumer gadgets, luxury consumers are looking for upscale items that flaunt their wealth and ooze exclusivity. This storage device is covered in hundreds of diamonds, which kicks the blinged tech theme up several notches. In creating such a pricey item, designers hope to attract a notoriously fickle target market.
Trend Themes
1. Blinged Tech Accessories - Designers should create luxurious accessories with precious metals and gemstones to target luxury gadget consumers.
2. Ultra High-end USB Drives - Designers can create high-capacity USB drives with multiple features and a personalized touch to attract wealthy consumers.
3. Customized Luxury Gadgets - Designers should create custom-built gadgets that cater to the needs and preferences of affluent customers to increase brand appeal.
Industry Implications
1. Luxury Goods - Luxury brands should leverage the trend for premium tech gear by manufacturing high-end gadgets and accessories that satisfy customer demands.
2. Jewelry - Jewelers should consider creating luxury tech accessories as a distinct product category to attract tech-savvy consumers who value exceptional craftsmanship.
3. Consumer Electronics - Consumer electronics manufacturers can capture a niche market by offering ultra-premium tech gadgets with high functionality and exquisite designs.
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