Midwest Kids Launches First-Ever adidas Originals Collection
Niko Pajkovic — November 8, 2021 — Fashion
References: adidas & modern-notoriety
American streetwear label Midwest Kids has announced the launch of the Midwest Kids x adidas Originals collection, a concise capsule inspired by 90s-era basketball.
Although the capsule boasts a wide range of apparel, the standout item being released is the new Midwest Kids Forum Low sneaker, delivered in a Chicago Bulls black and red colorway. The shoe boasts high-quality black leather on the uppers, heels, and eyelets, with textured black suede running along the toebox. Meanwhile, pops of bright red and creamy white are distributed throughout the silhouette.
The retro-inspired sneakers are finished off with a thick brown rubber outsole, while the message “Better the Journey, Better the Story" is printed on the insole. The Midwest Kids x adidas Forum Low and matching apparel will be available globally starting Friday, November 5.
Image Credit: Midwest Kids
Although the capsule boasts a wide range of apparel, the standout item being released is the new Midwest Kids Forum Low sneaker, delivered in a Chicago Bulls black and red colorway. The shoe boasts high-quality black leather on the uppers, heels, and eyelets, with textured black suede running along the toebox. Meanwhile, pops of bright red and creamy white are distributed throughout the silhouette.
The retro-inspired sneakers are finished off with a thick brown rubber outsole, while the message “Better the Journey, Better the Story" is printed on the insole. The Midwest Kids x adidas Forum Low and matching apparel will be available globally starting Friday, November 5.
Image Credit: Midwest Kids
Trend Themes
1. Retro-inspired Sneakers - The demand for retro-inspired sneakers is increasing, presenting opportunities for companies to revive previous styles with modern twists.
2. Collaborative Capsule Collections - Collaborating with streetwear brands to release limited-edition capsule collections can generate buzz and increase brand recognition for both parties involved.
3. Athletic Apparel Revival - As the trend towards retro basketball-inspired sneakers continues, there is an opportunity for athletic apparel brands to create apparel lines that complement these styles.
Industry Implications
1. Streetwear - The streetwear industry can incorporate retro-inspired basketball sneakers into new lines to appeal to consumers who appreciate both fashion and sportswear.
2. Sportswear - Sportswear brands can capitalize on the trend of retro basketball-inspired sneakers by creating capsule collections of complementary apparel made with modern materials and technology.
3. Footwear - Footwear companies can leverage the trend for retro-inspired basketball sneakers by partnering with fashion brands to produce limited-edition sneaker collections that appeal to sneaker enthusiasts.
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