The OWOW Midi Controller Lets You Create Music On the Fly
Rahul Kalvapalle — June 15, 2015 — Tech
The scientists and audio geniuses at Omnipresent World of Wizkids (OWOW) have created a series of MIDI controllers and instruments that put musical creation into creators' hands like never before. These devices are designed to make digital music creation easier and more fun, without requiring users to use complex computer-based production suites.
The devices work in conjunction with MIDI software on USB-connected computers or laptops. Users can easily assign different sounds and effects to different components and MIDI controllers. Users can even use the 'scan' instrument, which can convert drawings, doodles and scribbles into music. As the device is moved across a piece of art, it creates sounds, with pitch effects being adjusted by pressing the up and down buttons.
The OWOW MIDI controllers haven't quite hit the market yet, but when they do they will surely appeal to next-generation musicians.
The devices work in conjunction with MIDI software on USB-connected computers or laptops. Users can easily assign different sounds and effects to different components and MIDI controllers. Users can even use the 'scan' instrument, which can convert drawings, doodles and scribbles into music. As the device is moved across a piece of art, it creates sounds, with pitch effects being adjusted by pressing the up and down buttons.
The OWOW MIDI controllers haven't quite hit the market yet, but when they do they will surely appeal to next-generation musicians.
Trend Themes
1. Palm-held Musical Controllers - The trend of creating musical instruments and controllers that are smaller and more portable provides potential opportunities for companies to create innovative and multifunctional devices for music production.
2. User-friendly Music Making - The trend of making digital music creation easier and more fun without requiring complex computer-based production suites creates an opportunity for businesses to develop user-friendly and accessible music production software and devices.
3. Musicality Through Art - The trend of utilizing technology to convert drawings, doodles, and scribbles into music opens opportunities for businesses to create innovative software and devices that combine the arts with music production.
Industry Implications
1. Music Technology - The music technology industry can benefit from the trend of creating innovative, portable, and multifunctional musical instruments and controllers to cater to the demand of music creators who want to work on the go.
2. Music Production Software - The music production software industry can capitalize on the trend of user-friendly music creation by developing software that simplifies the music production process and makes it accessible to a wider audience.
3. Art and Music - The art and music industry can take advantage of the trend of utilizing technology to convert drawings, doodles, and scribbles into music by creating innovative software and devices that combine the arts with music production to appeal to a broader audience.
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