Microsoft Ventures will Focus on Connecting the Brand to Startups
Michael Hemsworth — June 1, 2016 — Business
References: microsoftventures & trendhunter
The technology venture capitalist market is showing little sign of slowing down, so the newly launched Microsoft Ventures is intended to help act as a way to connect with up-and-coming innovators.
Set to reveal the first set of investments in the next few weeks, the new venture from Microsoft will focus on investing in startups in North America and Israel. At present, the initiative doesn't have a set number of investments to make or amount of funds to utilize, which could allow it to be scaled as required.
As the venture capitalist industry continues to expand and brands look for ways to collaborate with startups, Microsoft Ventures shows how engrained connectivity with smaller brands can encourage continued innovation.
Set to reveal the first set of investments in the next few weeks, the new venture from Microsoft will focus on investing in startups in North America and Israel. At present, the initiative doesn't have a set number of investments to make or amount of funds to utilize, which could allow it to be scaled as required.
As the venture capitalist industry continues to expand and brands look for ways to collaborate with startups, Microsoft Ventures shows how engrained connectivity with smaller brands can encourage continued innovation.
Trend Themes
1. Expansion of Technology Venture Capitalist Market - The growing technology venture capitalist market presents opportunities for disruptive innovation in funding and supporting startups.
2. Increased Collaboration Between Established Brands and Startups - Collaboration between brands and startups, as demonstrated by Microsoft Ventures, offers a potential avenue for disruptive innovation in various industries.
3. Engrained Connectivity with Smaller Brands - Establishing strong connections with smaller brands, like Microsoft Ventures aims to do, can foster continued innovation and disrupt traditional business models.
Industry Implications
1. Technology Venture Capitalism - The technology venture capitalist industry is a prime field for disruptive innovation, with opportunities to revolutionize funding and support for startups.
2. Startup Collaboration - Collaboration between established brands and startups across industries offers disruptive innovation potential in areas such as technology, retail, and healthcare.
3. Established Brand Innovation - Engrained connectivity with smaller brands can unleash disruptive innovation in various industries, including technology, consumer goods, and entertainment.
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