Laurent Ferrier Launches Its Micro-Rotor Watch in 'Evergreen'
Mickey Phoon — March 31, 2023 — Fashion
References: laurentferrier.ch
Swiss watch brand Laurent Ferrier has released a new micro-rotor-infused watch in an 'Evergreen' colorway. Laurent Ferrier's watches are primarily designed classically with luxury finishes, and this watch is no exception. It is a classic-styled watch model in brown calf leather with Alcantara lining.
The watch comes in two different modes. The first is the classic model, which features a 40 mm 18k red gold 5N case. The dial is colored in a deep-green vertical with a satin-brush finish. 18k red gold 5N indices blend with the color schemes of the dial. The second model contains a square shape stainless steel 41 mm case.
Both watch models have a clear case back that allows consumers to view the internal movements, which utilize an automatic winding movement with a pawl-fitted micro-rot r. The watches are available for 57,500 in CHF for the first model and $47,500 in CHF for the second model
Image Credit: Laurent Ferrier
The watch comes in two different modes. The first is the classic model, which features a 40 mm 18k red gold 5N case. The dial is colored in a deep-green vertical with a satin-brush finish. 18k red gold 5N indices blend with the color schemes of the dial. The second model contains a square shape stainless steel 41 mm case.
Both watch models have a clear case back that allows consumers to view the internal movements, which utilize an automatic winding movement with a pawl-fitted micro-rot r. The watches are available for 57,500 in CHF for the first model and $47,500 in CHF for the second model
Image Credit: Laurent Ferrier
Trend Themes
1. Micro-rotor Technology - The use of micro-rotors in watches presents an opportunity for innovation in the luxury watch industry, as it has the potential to improve timekeeping and increase power reserve capacity with smaller and more efficient components.
2. Clear Case Backs - The trend towards clear case backs is disrupting the traditional opaque design of luxury watches, offering a unique selling point to consumers by allowing them to view the intricate movements and inner workings of the watch.
3. Classic and Contemporary Design - Watchmakers who blend both classic and contemporary design elements in their watches are disrupting the industry and appealing to a wider audience, offering versatility and enduring style to consumers.
Industry Implications
1. Luxury Watchmaking - The luxury watch industry can capitalize on the trend towards micro-rotor technology by offering more efficient and high-performance watches that appeal to consumers looking for innovative and unique designs.
2. Watch Accessories - The trend towards clear case backs presents an opportunity for the development of innovative protective covers and stand designs that can showcase the watch's inner workings while offering protection and added value to consumers.
3. Premium Leather Goods - The popularity of classic and contemporary watch designs offers an opportunity for premium leather goods companies to create luxury strap designs and packaging that complements the aesthetic of the watch and enhances the overall consumer experience.
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